Apple to unveil new Apple TV at September 10th event

Focus shifts away from iPhones towards what else Apple may be unveiling next week

With everything there is know about the iPhone 5S and iPhone 5C leaked prior to Apple’s event next week, all eyes have turned to other products the company may or may not be unveiling.

The latest rumours suggest that Apple may use the event to launch a new version of its Apple TV set top box.

According to a recent report by Panjiva, Apple has recently received a number of shipments described as set top boxes.

Some commentators have taken this to be a new version of the Apple TV. Others have suggested that it could be Apple’s subterfuge at work, and the shipments are in actual fact iPhone 5S and 5C shipments in disguise.

Read more: Apple TV review

The report says that: "On August 25th, Apple received a shipment described as ‘Set Top Box with Communication Function’ from BYD Precision Manufacture in Shenzhen, China.

"On August 18th, Apple received another shipment, again from BYD, described as ‘Set Top Boxes’.

“And on August 11th, Apple received its first shipment from BYD of ‘Set Top Box with Communication Function’.”

Little has been heard about a potential refresh of its set top box model. We’ll update you as soon as we hear any other information related to the shipments.