The Apple TV rumour mill continues to grind with latest reports suggesting the Cupertino tech giant is to make a bid for the streaming rights of the English Premier League.
Adding the world's leading soccer league to its heavily American array of sporting offerings, a bid to see the EPL brought to Apple TV would bolster the Internet-connected streaming service's credibility in the UK where there is currently few Apple TV apps and channels of interest.
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With the broadcasting rights for the Premier League to be reviewed at the end of the current 2011/2012 season the Daily Mail has suggested both Apple and tech rival Google are interested in snapping up the streaming rights in an attempt to bolster uptake in their respective set top box services.
Offering little substantial evidence or backings for its claims The Mail has suggested: "The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place.
"The involvement of Apple - and their great multimedia rivals Google are also expected to make similar soundings - would give the PL a hugely competitive market at a time when the price of other TV sports rights are in decline."
Holding a strong footing within the sporting scene of its native America Apple TV users are currently offered subscription services to Major League Baseball, NBA Basketball and National Hockey League content through dedicated apps.
With Apple expected to launch its own television sets across the world later this year bolstering its current Apple TV offering, it is believed the iPad and iPhone creator will be adding a number of new content streams in the coming months in an attempt to create a strong base for its next big product drive.
Would the availability of the English Premier League on the Apple TV system tempt you into splashing out on the content streaming service? Let us know via the comments box below.