Apple is now the most desired desktop brand in the US

Apple has overtaken Dell as the most desired brand for desktop computers in a survey of US consumers.

 

It is the first time Apple has topped Park Associates’ list of the most desirable brands in the desktop computer category.

The company has topped the research company’s list of most desired brands for tablets, smartphones, MP3 players and streaming devices for the last couple of years.

“Apple topped the list of intended brands for desktop purchases for the first time this year,” John Barrett, Parks Associates director of consumer analytics, said in a statement on Wednesday.

“In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key consumer electronics categories.”

Apple debuted as the third most desired desktop brand in 2011. It knocked rival HP from second place in 2012. Now, according to Park Associates’ latest data, it has also displaced Dell to claim the top spot.

The survey was conducted across 2,500 households in the US during the fourth quarter.

However, Park found that the desire to buy Apple’s products wasn’t necessarily translating to actual purchases.

Apple TV has held the top spot for media streamers for the last three years. However, while most shoppers said that they wanted an Apple TV over the competition, many ended up buying a Roku box instead.

Last year, 34 per cent of shoppers aged 18 to 34 said that they planned to buy an Apple TV. Meanwhile, within the same age group, only 15 per cent said they planned to buy Roku box.

However, when looking at the breakdown in sales of the two devices, Park Associates found that 24 per cent of that age group bought an Apple TV, while 29 per cent bought a Roku.

The company did not give a reason for the discrepancy in its figures. It said “being the ‘preferred’ brand is certainly an advantage, but consumers can still change their minds”.

It is possible that the price difference forced many into buying the cheaper alternative.

Latest Apple news

iWatch Todd Hamilton concept
Apple iWatch: Price, rumours, release date and leaks

The Apple iWatch is rumoured to be in some form of production right now – we round up the news and speculation on its specs, features and potential release date 

Comments

Be the first to comment…

Back to top
Close
T3 Newsletter
Sign up to recieve the T3 newsletters by entering your details below

Your Details

As you're registering with us. we'd like to think that you'd enjoy receiving the following emails; if you'd rather not receive them, please untick the boxes:

I would like to receive other emails from T3, Future Publishing Limited and it's group companies containing news, special offers and product information
I agree to the terms of use and privacy policy and confirm that I am over 16 years of age *
Close
Log in or Join

By clicking below you agree to our terms and conditions and our privacy policy

Log in to T3.com with your preferred social network

Log in with your T3.com account

CloseJoinPlease complete these additional details

Join T3.com with your preferred social network

OR

Join T3.com

Please tick this box to confirm you are 16 years old or over

Just so we know you're human

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Close Edit your profile

Change your password

Newsletters

I would like to receive T3 email newsletters, packed full of the latest tech news, competitions and exclusive offers.

I would like to receive other emails from T3, Future Publishing Limited and its group companies containing news, special offers and product information.

I would like to receive offers from carefully selected third Parties. We will not share your data with the third party.

Social networks

You have authorised these social networks to interact with your T3.com account.

Please ensure you deactivate or revoke access to this website from within your social networks settings to ensure all permissions are removed.

Close Forgotten your password

Forgotten your password?

Please enter the email address that you used to sign up and we'll send you a new password

Close
Forgotten password
Don't have a T3 Account? Join now