

Quick Summary
Samsung is reportedly struggling to attract new customers to its folding phones.
It's reported solution is to double down with more of them – three to four phones and a folding tablet too.
You know where you are with Samsung's folding phones: if you want the most powerful and expensive model you go for the Samsung Galaxy Z Fold 6, and if you want the more fun but still quite expensive model then you go for the Samsung Galaxy Z Flip 6.
However, as we said in our review of the latter, Samsung can't afford to rest on its laurels. The competition is getting really good, and it looks like the manufacturer concurs.
According to multiple sources, Samsung is planning to seriously shake up its folding phone portfolio with as many as four new folding phones and a folding tablet too. The reports, which have been handily collated by 9to5Google, say that Samsung wants to "breathe life into its foldable line-up" by expanding the range to appeal to a wider customer base.
Here's what Samsung is reportedly planning.
Samsung: 4 new foldables and a tri-fold tablet
According to ZDNet Korea, Samsung is considering a more affordable Flip and a "tri-fold" version of the Fold, which would presumably be similar to Huawei's impressive Mate XT.
Samsung is also rumoured to be working on a rollable phone or tablet for a launch in 2025. And financial firm Meritz Securities claims that the company is working on "3 to 4" new folding phones and a larger foldable too.
ZDNet says that sales of the current Fold and Flip are disappointing: sales have fallen short of their initial target, 9 to 10 million units, and those targets have been revised downwards to 7 to 8 million. Sales of the Flip, the report says, are "particularly sluggish".
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
The key issue, it seems, is that the Fold and Flip aren't attracting many new customers: in July Samsung said that "most" foldable sales are from existing foldable owners who are upgrading their devices. By offering a wider range and a wider range of prices, the Korean tech giant clearly hopes to change that.
Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).
-
I love Nintendo for bringing back kooky gaming cameras for the Switch 2
The Nintendo Switch 2 Camera is mad
By Max Freeman-Mills Published
-
I tried Sony's new Sonos Arc rival – the Bravia Theatre Bar 6 goes big on bass
Sony's Bravia Theatre Bar 6 replaces the G700 soundbar system – and I got to test it out at a private listening session
By Mike Lowe Published
-
The Galaxy Tab S10 FE might be Samsung's best-value tablet yet
A great new semi-premium entrypoint
By Max Freeman-Mills Published
-
Samsung's bezel breakthrough could slash the cost of big-screen 8K OLED TVs
Massive TV panels are really hard to make – so why not just tile multiple smaller ones instead?
By Carrie Marshall Published
-
Samsung wants to turn the Z Flip phone into a Nintendo DS
A patent discovery shows an interesting accessory for the Z Flip foldable
By Rik Henderson Published
-
Leaked Samsung Galaxy Z Flip 7 FE images make us simply ask, "Why?"
Well, and when?
By Britta O'Boyle Published
-
If the Samsung Galaxy S25 Edge looks this good, where do I sign up?
Gorgeously slim – could be the best-looking phone released to date
By Britta O'Boyle Published
-
Netflix adds new picture feature that can make shows and movies look much better
Finally adds a new picture format that Samsung TV owners will especially love.
By Rik Henderson Published
-
New Samsung Galaxy S25 Edge leak reveals screen and build details – seems there will be few compromises
More details for Samsung's next-gen phone have emerged
By Chris Hall Published
-
Samsung's smart glasses tipped for earlier release than thought
Will they be more appealing than the headset?
By Britta O'Boyle Published