This 18K gold G-Shock was designed by AI and could break records

The 40th Anniversary G-Shock G-D001 could fetch a six-figure sum at auction

G-Shock G-D001
(Image credit: Casio)

Casio has always looked for new and interesting designs for its G-Shock watch brand, and often trials innovative materials and collaborations, but the G-Shock G-D001 takes things to a whole new level.

Covered in 18 Karat gold and hand-polished down to the smallest component, the watch also has the distinction of being the first timepiece from the manufacturer that was co-designed by artificial intelligence.

Generative AI was used to "optimise the design process" and help ensure that its all-metal structure is lightweight yet as shock proof as the brand's other devices.

This has resulted in something quite special – a beautiful, one-of-a-kind watch that has been crafted to celebrate the 40th anniversary of G-Shock in the best possible way. It could also become the brand's most desirable, most expensive model in the process.

That's because the G-Shock G-D001 is set to sold to the highest bidder at Phillips in December, as part of the New York Watch Auction, and experts suggest that it could fetch as much as $150,000. And, the great news about that is that Casio will donate all proceeds to charity, so the higher the winning bid the better.

Should you fancy getting out your check book, the analogue watch hasn't any smarts as such, but does feature a solar charging system, so you shouldn't have to replace the battery. It also has multiband 6 radio control, to ensure it always displays the exact time no matter where you are in the world.

The G-D001 has 20-bar water resistance, and as we've already highlighted, it comes with the trademark G-Shock robustness.

Humans did help the AI during the design process, not least by feeding it G-Shock development data accumulated over the last four decades. A 3D model was then proposed by the computer system, which took into account structural strength, material characteristics, and processing methods.

The "organic forms' in the bezel, band and face were partly suggested by the software and tweaked by hand. The watch certainly has a different, almost random aesthetic that really makes it stand out.

Even the display case is a work of art. The front slides up to reveal the watch, but when closed there is an LED light inside that glows through the holes on the outside to create a lightshow in a darkened space. It really is something else.

Of course, few mortals will be able to afford the G-D001 but Casio has released numerous, far more affordable G-Shock watches in the last year as part of its anniversary celebrations.

We'll bring you more on additional models as and when we find out.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.