If you've been following the best TV technologies in recent years then you'll know about QD-OLED (and, if not, here's an explainer). The Quantum Dot OLED technology has so far blown our minds in its Samsung SB95 and Sony A95K models.
For 2023, however, Samsung has revealed its aptly-named 'QD-OLED 2023' advances, which include a massive new upgrade – quite literally – in the form of a 77-inch monster that will be on display at the world's largest technology show, CES 2023, from 4th January.
Samsung isn't giving away model names or anything like that at this stage, though, just that QD-OLED 2023 will feature the mammoth 77-inch model, which will join smaller 55- and 65-inch models elsewhere in the company's TV line-up for 2023.
QD-OLED 2023: What's new?
It's not all just about size, though, with Samsung dropping some key marketing terms as part of the QD-OLED 2023 line-up. Principal among which is an upgraded HyperEfficient EL material – as featured in the already-on-sale SB95 TV – that's been tweaked to deliver improved colour brightness.
So not only more intense colour, which Samsung Display describes as 'clearer' as a result, but brighter output too – at up to a claimed 2000 nits. Now if you've ever seen the SB95 in a darkened room then you'll know just how eye-searingly bright it can be, so for the next-gen QD-OLED tech to go a step beyond even that on the brightness front is quite something.
Brightness increases do continue to be the TV industry's year-on-year push, though, with LG also using CES 2023 to stage the announcement of its G3 OLED TV, the brightest traditional OLED set to date – and clearly with the intent to rival the likes of Samsung and its competitive QD-OLED output.
Interestingly, however, Samsung's QD-OLED 2023 TVs will reduce power consumption overall, by as much as up to 25 per cent the company claims, by "applying high-efficiency organic materials and more advanced AI technology".
Upgrade to smarter living
Get the latest news, reviews, deals and buying guides on gorgeous tech, home and active products straight to your inbox.
I'm at CES 2023 out in Las Vegas and will be heading to Samsung's TV showcase ahead of the show's official kick-off to check out what all the fuss is about. I look forward in particular to seeing the 77-inch mega QD-OLED 2023 model – because with a TV like that, seeing really is believing.
Mike is T3's Tech Editor. He's been writing about consumer technology for 15 years and his beat covers phones – of which he's seen hundreds of handsets over the years – laptops, gaming, TV & audio, and more. There's little consumer tech he's not had a hand at trying, and with extensive commissioning and editing experience, he knows the industry inside out. As the former Reviews Editor at Pocket-lint for 10 years where he furthered his knowledge and expertise, whilst writing about literally thousands of products, he's also provided work for publications such as Wired, The Guardian, Metro, and more.
-
Revamp Ceramic 40mm Hot Brush review: great results and an even better price point
Revamp's new styler is insanely affordable, but do the results match?
By Lizzie Wilmot Published
-
Android 16 release date revealed and it's ridiculously early
Google is stepping up the schedule for Android versions, which could be interesting
By Chris Hall Published
-
Samsung S95B vs S95C: the differences between Samsung's QD-OLED TVs
Samsung's 2023 S95C updates 2022's S95B. But other than an incremental letter in the QD-OLED TV's product name, what's new?
By John Archer Published
-
T3's Best of CES 2023 Awards: all the best tech from this year's show
The best TVs, laptops, car concepts, soundbars, smart home kit, appliances, gaming devices and more from CES 2023
By Mike Lowe Last updated
-
Citizen's CZ smartwatch uses NASA tech to predict when you need a nap
Wellness software that anticipates, learns, and gets smarter with the wearer
By Spencer Hart Published
-
Panasonic's new OLED TV suddenly looks the most appealing at CES 2023
The MZ2000 brings a new level of high brightness, making it among the most exciting OLED TVs to rival LG's G3 OLED
By Mike Lowe Published
-
Move over Apple, satellite SOS coming to Android thanks to Qualcomm
Snapdragon Satellite will arrive in the second half of 2023 for eligible Android devices with relevant Qualcomm hardware
By Mike Lowe Published
-
Forget gaming headsets, Razer has a gaming soundbar with head-tracking tech
The Leviathan V2 Pro uses beam-forming to track your head for personalised 3D sound, without the need for headphones!
By Mike Lowe Published
-
Sonos users just got a brilliant wireless turntable upgrade option
Victrola Stream Onyx is a turntable that can stream to Sonos speakers wirelessly
By Mike Lowe Published
-
LG's transparent OLED TV is the coolest thing I've seen at CES 2023
The world's largest tech show presented the world's most transparent TV – and I'm mighty impressed by LG's OLED T
By Mike Lowe Published