If you're still sharing your Netflix login with your ex or faraway family members, time is running out: a new letter to shareholders says that customers of one of the best streaming services will find their sharing options limited from the first quarter of 2023.
According to the letter (opens in new tab) (PDF), Netflix reckons it will lose some customers when it cracks down on account sharing – but it also reckons it'll bring in lots of cash from people who were previously streaming for free, both in terms of new subscriptions and in people moving to the new ad-supported version of the service.
Dollar dollar bill y'all: why Netflix no longer thinks sharing is caring
According to the shareholder letter, Netflix has "a clear path to reaccelerate our revenue growth" after a tough year: "launching paid sharing", "building our ads offering" and "cancelling shows just as people are getting into them." I made that last one up. "Our north stars remain pleasing our members and building even greater profitability over time," it adds.
Although the letter doesn't say exactly when the paid sharing will be coming, it's clearly coming soon: "We expect to roll out paid sharing more broadly in Q1'23". Tests in Latin America have prepared Netflix for some customer cancellations, but as "borrower households" move to either ad-funded accounts or paid sharing Netflix expects to see significantly improved revenues as a result.
Netflix also expects to bring in more money from its gaming service, which is only just over a year old. The key goal is to take Netflix's existing intellectual property from movies and shows and "entertain members Netflix intellectual property (IP) across different mediums". The Too Hot To Handle tie-in with the show of the same name was Netflix's biggest game launch to date and is likely to be the template for future game releases.