If you're looking to find the best phone, you're likely to come across something like Apple's iPhone 14 Pro Max. Or, if the best Android phones are more your bag, you'll find devices like the Samsung Galaxy S22 Ultra or the Google Pixel 7 Pro.
These days, you can even get a load of brilliant cheap phones, too. There, you'll find handsets like the Nothing Phone (1) and the OnePlus Nord CE2, which offer outstanding performance for unbelievable value.
The point is, there's already a lot of options when it comes to buying a phone, so news of another brand bringing out a smartphone is hardly headline worthy – particularly one that has absolutely no track record in the smartphone market.
What's that? Elon Musk is building a phone? Oh boy...
What is going on with Elon Musk?
If you've been living under a rock for a bit, you might be unaware that Tesla CEO Elon Musk recently purchased Twitter for an eye-watering $44 billion. That was just over a month ago now, though the ensuing saga feels like it's gone on for years.
The main points of note are this: Musk has gone on a bit of a sacking spree, clearing out the Twitter offices like Kim and Aggie. That caused Twitter and Tesla stock to decline.
Then, he decided that the verification process need changing, to make some money back. That's gone back and forth enough times to make your head spin, but the end result is that paying $8 for a Twitter Blue subscription now gets you a Twitter verified check. Within hours of the service going live, many had purchased a checkmark and duped famous personalities and companies, making audacious claims that looked very real. That caused pretty much every stock to decline.
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
Why is Musk building a phone?
Twitter is starting to resemble the Wild West right now. There seems to be floods of fake profiles and strange bot accounts. Accounts from people banned for inciting violence, racism and homophobia are being reinstated. It's not a pretty sight.
It's also not the kind of place you want to target your advertising. This has led Apple and Android to consider removing the app from their respective app stores.
And, when asked about it on Twitter, Musk responded confirming that he would build a phone "if there is no other choice."
Right-wing talk show host Liz Wheeler tweeted: "If Apple & Google boot Twitter from their app stores, [Elon Musk] should produce his own smartphone. Half the country would happily ditch the biased, snooping iPhone & Android. The man builds rockets to Mars, a silly little smartphone should be easy, right?"
Musk responded to her tweet, saying: "I certainly hope it does not come to that, but, yes, if there is no other choice, I will make an alternative phone."
And people were on board. Many responses suggested they would happily change tact and support a Tesla phone, should one come to fruition. Of course, this is just speculation right now, with no formal plans in the works. It's fair to say though, if Musk did want to enter the smartphone market, he'd at least have the financial acumen to do so.

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.
Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.
He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.
Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.