LG OLED TV price drop: The LG CX and BX are cheaper than EVER before, starting today!

(Image credit: LG)

published 10 March 2021

LG makes some of the best OLED TVs, but they've always been premium priced (which is fair enough, given how good they are). However, the prices of the 2020 range have steadily dropped over time, and with the 2021 models arriving shortly, LG is now dropping the prices of the current models by another 10%, making them LG's cheapest ever OLED TVs. LG says the price change is happening today, March 10th 2021, though at the time of writing, we're still waiting to see the prices change at retailers, so keep your eyes open – you can check the retailers' current prices with these links, or our auto widgets at the bottom should pull in the latest low prices.

• Browse current LG OLED TV prices at Currys
• Browse current LG OLED TV prices at John Lewis
• Browse current LG OLED TV prices at Amazon UK
• Browse current LG OLED TV prices at AO.com
• Browse current LG OLED TV prices at Very

The juicy headline is that we're about to get LG's first ever OLED TV for under £1,000 (we don't have confirmation of a similar US or Australian price drop yet). The LG BX will now start from just £989 for the 55-inch model (£1,439 for 65-inch). Our LG BX review said: "The LG BX is a compelling OLED TV, with superior HDMI support, and a high overall level of picture quality with both regular HD and 4K content. Throw in the competitive price, and you've got a bargain." So you can imagine how we feel about it now that it's even cheaper – it will absolutely be the best TV under £1,000 available on the market.

The LG CX offers even better image quality, and comes in more sizes. The extra quality means that it costs more than the LG BX, but there's a reason it's been riding high near the top of our list of the best TVs, and actually at the top of our list of the best gaming TVs. Our LG CX review said "The CX’s combination of exquisite pictures at a lower price make it LG’s most all-round irresistible OLED TV yet," and again, that was at a more expensive price than it is now!

The LG CX will now start at £1,169 for the 48-inch, £1,169 for the 55-inch (no, not a typo – the same price as the 48-inch), £1,709 for the 65-inch, and £3,179 for the 77-inch.

We mentioned that the new prices start on March 10th in the UK, but you can see the current lowest prices for all these models just below, in case any retailers decide to get a head start.

We expect to have reviews of the new LG C1 and LG G1 OLED TVs before too long, but these will launch at RRP prices, which looks likely to mean £1,499/$1,499/AU$2,970 for the CX 48-inch (though not confirmed as yet).

Matt is T3's former AV and Smart Home Editor (UK), master of all things audiovisual, overseeing our TV, speakers and headphones coverage. He also covered smart home products and large appliances, as well as our toys and games articles. He's can explain both what Dolby Vision IQ is and why the Lego you're building doesn't fit together the way the instructions say, so is truly invaluable. Matt has worked for tech publications for over 10 years, in print and online, including running T3's print magazine and launching its most recent redesign. He's also contributed to a huge number of tech and gaming titles over the years. Say hello if you see him roaming the halls at CES, IFA or Toy Fair. Matt now works for our sister title TechRadar.