Here's Google's new secret weapon to take down the Apple Watch

Secret smartwatch tech from Fossil has "new product innovation that's not yet hit the market"

Yesterday it was announced that Fossil agreed to sell "select smartwatch technology" to Google for $40 million.

As more details come out, it sounds like Google might have made a significant step towards closing the gap between the Apple Watch Series 4 and the Samsung Galaxy Watch.

Greg McKelvey, EVP and Chief Strategy and Digital Officer of the Fossil Group, told Wareable, it's a “new product innovation that's not yet hit the market".

Sounds exciting, right?

According to McKelvey, this technology is based on developments acquired when Fossil bought Misfit in 2015. 

Misfit is known for its fitness trackers and fitness-focused smartwatches, so we can assume this new innovation will have a fitness angle.

And, although this looked like Google was finally starting development on a Pixel Watch, it now appears that Google will share this technology between all of its Wear OS partners, with Stacey Burr VP of Product Management at Wear OS telling Wareable:

"We saw some technology that they were developing that we thought could be brought out in a more expansive way if Google had that technology, and was not only able to continue to use it with Fossil but bring it to other partners in the ecosystem,"

"It's about bringing great features to the widest numbers of on-the-go consumers."

This is great news for Android users, as Google's smartwatch OS has always lagged behind the Apple Watch and Samsung's smartwatch offerings.

Maybe now, Google will be able to make big enough strides to catch up.

Spencer Hart
Style and Travel Editor

As the Style and Travel Editor at T3, Spencer covers everything from clothes to cars and watches to hotels. Everything that's cool, stylish, and interesting, basically. He's been a part of T3 for over seven years, and in that time covered every industry event known to man, from CES and MWC to the Geneva Motorshow and Baselworld. When he's driving up and down the country in search of the greatest driving roads, he can be found messing around on an electric scooter, playing with luxury watches, or testing the latest fragrances.