Boxing Day sales in Australia 2023: where to find the best deals this December

Satisfy your post-Christmas shopping itch with great Boxing Day sales and discounts from the major Aussie retailers

Amazon Boxing day sale and deals
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Boxing Say sales in Australia come around quicker than a Usain Bolt 100-metre sprint and represent the absolute final chance you have of snapping up some 2023 bargains. 

As ever, you don't even have to leave the comfort of your own home/bed (your choice) as the team here at T3 has once again put together a list of top Aussie retailers with Boxing Day deals. 

Boxing Day sales have always been a great time to score discounts on a huge range of items, from beauty and fashion to tech and furniture. And fortunately for you, you no longer need to stress about battling with other keen shoppers on the streets, as you can do all your sales shopping online in a much calmer online affair. 

So, where can you find Boxing Day sales this year? That's an easy answer – in Australia, most retailers have Boxing Day sales, so there's discounts on almost every type of product you can think of. We've got a list of the top retailers across the major categories that might tempt you away from your money, so take a look below. 

Where to find Australia Boxing Day sales in 2023

Below you can find a list of all the Australian retailers with Boxing Day deals, separated by product category, to make your Boxing Day deals shopping as easy as possible. 

Fashion & Beauty

  • Adore Beauty: skincare, hair care and more beauty essentials
  • Amazon: clothes, shoes, accessories and more
  • ASOS: clothing, footwear, accessories and beauty products
  • Kogan: clothes, shoes and more for men, women and children
  • MAC Cosmetics: beauty essentials, including gift packs
  • Myer: fragrances, make-up and more
  • Natonic: discounts on skincare products and fragrances
  • Oakley: sunglasses for everyone
  • Ray-Ban: classics that never get old
  • Sephora: cosmetics, skincare, fragrances 
  • Shiels: discounts on jewellery
  • Sketchers: comfy shoes for him, her and the l'il 'uns
  • Sunglass Hut: sunglasses from several brands
  • The Iconic: clothing, footwear and much more
  • Vans: shoes and clothing

Home & kitchen

  • Adairs: bedding, bath and furniture
  • Amazon: furniture, home decor, small appliances and more
  • Breville: small appliances for the home and kitchen
  • Big W: discounts on a homewares and small appliances
  • eBay Australia: a variety of homewares, furniture and more
  • Ecosa: mattresses-in-a-box and bedding
  • Ecovacs: robot vacuum specialists
  • Emma Sleep: award-winning mattresses and a sofa bed too
  • Eva Home: mattresses, sofas, bed frames and more
  • ErgoTune: one of the best office chairs in Australia
  • KitchenAid: some of the best kitchen appliances in the business
  • Koala: comfy mattresses, bedding and select furniture
  • Kogan: bedding, manchester, cookwares and more
  • Myer: homewares, furniture, kitchenware and more
  • Nespresso: discounts on coffee machines and pods, even bundles
  • SteelCase: ergonomic office chairs
  • Target: bedding and other homewares for less


  • Amazon: gaming consoles and software
  • eBay Australia: from gaming laptops to the games themselves
  • Fanatical: games for less
  • Green Man Gaming: games and game keys
  • Dell: gaming laptops from Dell and Alienware, plus peripherals
  • HP: Omen gaming laptops, student laptops, home PCs and more
  • Lenovo: Legion-branded gaming beasts
  • Razer: some of the best gaming laptops and accessories in the business
  • Secretlab: discounts on top gaming chairs


  • Amazon: phones, audio gear, cameras, ereaders and much more
  • Bose: headphones, speakers, soundbars
  • CameraPro: great prices on cameras and lenses
  • Dell: Inspiron and XPS laptops, monitors and desktop PCs
  • DigiDirect: cameras and photography gear for less
  • DJI: up to 40% off select drones, cameras and gimbals
  • Dyson: arguably the best in floor care, hair care and air care
  • eBay Australia: phones, cameras, audio gear, TVs and more
  • Google Store: Pixel phones, buds, Nest smart home devices
  • HP: laptops for less
  • JB Hi-Fi: a wide variety of electronics, from phones to TVs and accessories
  • Kogan: headphones, speakers, smartphones and more
  • Lenovo: Yoga laptops and 2-in-1s, plus ThinkPad workhorses 
  • Microsoft: discounts on Surface devices and bundles
  • Samsung: Android smartphones and tablets
  • Sonos: wireless speakers, soundbars and smart speakers straight from the maker
  • The Good Guys: phones, TVs, audio and more
  • Wireless 1: offers on tablets, laptops, audio, phones and more

Fitness & outdoors

  • Adidas: running shoes and apparel
  • Adventure Kings: camping gear, paddle boards, gazebos and more
  • Amazon: from camping gear to fitness wearables
  • Asics: running shoes and activewear
  • BCF: fishing, camping and all other outdoor needs
  • Chain Reaction: for all your cycling needs
  • Gymshark: British fitness apparel now available in Australia
  • Kogan: camping and outdoor needs for less
  • Lululemon: yoga and fitness apparel for men and women
  • New Balance: running and walking shoes, plus clothing too
  • Nike: discounts on select shoes and apparel
  • Rebel Sports: fitness gear, apparel and tech
  • Reebok: casual and training shoes for everyone
  • The Athlete's Foot: great offers on sportswear
  • The North Face: outdoor clothing, shoes and equipment
  • Wiggle: cycling, running and swimming gear

Food and wine

  • Amazon: alcohol, pantry staples, even toiletries
  • Coravin: wine preservation systems to keep 'em fresh
  • eBay Australia: cases of wine and spirits for less
  • EveryPlate: affordable meal kits
  • Kogan: discounts on wine cases

Wellness and Personal Care

  • Amazon: electric toothbrushes, shavers, trimmers and more
  • Kogan: epilators, shavers, toothbrushes and more
  • Lovehoney: adult toys and lingerie for less
  • The Shaver Shop: huge discounts on personal care and beauty tech


Toys and hobbies

  • Big W: sale on games, books and more
  • Booktopia: wide range of ebooks and Kobo ereaders
  • Donner Music: taking care of your musical needs
  • eBay Australia: toys, musical instruments, collectibles and more
  • Lego Australia: blocks for kids and the young at heart
  • Sanity: games, movies, vinyl, books, collectibles and other merch


  • Groupon: find savings on a lot, including travel

Boxing Day 2023 sales: when will they start? 

The Boxing Day sales used to start and end on Boxing Day itself, December 26. But in recent years, we’ve seen deals appear a few days ahead, usually on December 24. And, instead of finishing on December 26, they now keep going right until the end of the year, sometimes even extending into what is now being called the January sales.

With this in mind, it’s well worth keeping an eye out for early deals, but be aware that while certain prices will drop before Boxing Day, there’s always the chance that we may see bigger reductions on the actual date. It helps to be on the lookout for deals that come with a price guarantee.

When do the Boxing Day sales end, and the January sales begin? 

This will change across the range of shopping destinations you’ll be looking at. While some retailers switch the title of their Boxing Day sales into January sales from December 27, others keep their Boxing Day deals right to the end of the month. For the most part you’ll find it's nothing more than a cosmetic change, the same deals being offered under a different name.  

What is Boxing Day in Australia?

Boxing Day is the day after Christmas and, year on year, is always December 26. While in Australia it's most known for test cricket and the Sydney-to-Hobart yacht race, it's also a day that's become famous for shopping.

Boxing Day sales were mostly in-store but the last few years have shown that online shopping now beats having to line up in the wee hours of the morning outside your favourite store to snap a great bargain on something you want.

Boxing Day sales have also typically been about clothing, shoes and other fashion items, plus homewares like furniture, but lately anything has been fair game for a discount. You can find offers on practically anything these days, particularly if you shop on Amazon or eBay.

Staff Writer

Max is a staff writer for T3 who is approaching a decade in tech journalism (even if he doesn't look old enough). In that time, he has written for a number of titles including What Hi-Fi?, TechRadar, Stuff and Tom’s Guide and now finds himself back at T3, having completed two weeks of work experience in the London office almost 10 years ago. Max is particularly at home when it comes to all things audio visual, but because he helps look after the buying guides on T3, finds himself being an encyclopaedia of knowledge. 

With contributions from