Best Apple Watch deals for May 2025

We've rounded up the best Apple Watch deals that are sure to make your tech-loving heart skip a beat. From the sleek Apple Watch SE 2 to the cutting-edge Apple Watch Ultra 2, we've scoured the web to bring you the hottest discounts available.

Now, you might be wondering: does Apple ever offer discounts on its beloved smartwatches? While finding a discounted Apple Watch directly from Apple is about as rare as spotting a shooting star, our collection of third-party retailers is teeming with fantastic savings just waiting to be discovered.

With each new iteration of the best Apple Watches, there's a sprinkle of innovation that keeps us all on the edge of our seats. Whether it's a minor tweak or a major upgrade, these wearables continue to delight and surprise.

So whether you're exploring new horizons or simply treating yourself to the latest tech, join us as we navigate this digital playground of Apple Watch deals. Because when it comes to scoring the best discounts, we're here to make your tech dreams a reality, one deal at a time! 

Best Apple Watch deals right now

Apple Watch Ultra 2

If you liked the first iteration, you’ll love Apple’s latest rugged wearable offering, the Apple Watch Ultra 2. It’s prettier, smarter and faster than before without any price increase. A no-brainer upgrade for those who had an older Apple Watch and were thinking about updating to the Apple Watch Ultra last year but didn’t.

Read our full Apple Watch Ultra 2 review.

Apple Watch Ultra

The Apple Watch Ultra features a 49mm case, 2000 nits display, a 36-hour battery life (up to 72 hours in Low Power mode) and 100m waterproof capabilities. The name feels fitting, considering it's designed for everything you'd find in an ultra marathon and more.

Read our full Apple Watch Ultra review.

Apple Watch Series 9

The Apple Watch Series 9 comes with the latest S9 SiP, a 2000-nit display, offline Siri, and the new Double Tap gesture control feature. The wearable looks similar to its predecessor(s), but don't let looks deceive you; the Series 9 is a proper update from the Series 8 and especially from older Apple Watches.

Read our full Apple Watch Series 9 review.

Apple Watch Series 8

Announced at the Apple Event on 7 September 2022, the last generation Apple Watch, Series 8, is a progression from the current model and comes with a temperature sensor, crash detection and 36-hour low power mode.

Read our full Apple Watch Series 8 review.

Apple Watch Series 7

The Apple Watch Series 7 was one of the most revolutionary iterations of mainline Apple Watches and is available in two sizes, multiple case material and colour options, and more.

Read our full Apple Watch Series 7 review.

Apple Watch Series 6

The Apple Watch Series 6 feels like more of a premium price than its predecessors, but the overall quality of its design, screen quality, and smooth operation all leave it feeling worth the cost. The sum of the improvements over recent years makes it a significant upgrade for people with earlier Apple Watches.

Read our full Apple Watch Series 6 review.

Apple Watch SE 2

The changes and updates offered by the Apple Watch SE 2 might not feel significant compared to its predecessor, but there are some upgrades, both hardware and software, which make the second iteration of Apple's affordable wearable more appealing. It might not be as capable as mainline Apple Watches – which shouldn't come as a surprise – but if you're an iPhone user looking for a sleek fitness tracker-cum-smartwatch, this wearable is your best bet.

Read our full Apple Watch SE 2 review.

Apple Watch SE

The Apple Watch SE is a truly excellent smartwatch, and where Apple has cut back for the more budget price, you won't notice it significantly in general use. It feels like a full Apple Watch experience, with all the advantages that bring in convenience, fitness tracking, and health and safety features for iPhone users.

Read our full Apple Watch SE review.

Which Apple Watch should you get?

If you're looking for the best Apple Watch, you'll want the Apple Watch Series 9 or Apple Watch Ultra 2. They're the latest and greatest for a number of reasons, from the brighter displays to the new S9 SiP processor and more.

Thanks to the new chip, some of the features available on these watches won't be available in older Apple Watch models, so if you prefer to stay on the cutting edge of Apple technology, you'll want one of these smartwatches.

If you're looking for a slightly cheaper model, you could go with the Apple Watch Series 7 or maybe the original Apple Watch SE 2. Both can be upgraded to WatchOS 10, so you get to enjoy the most up-to-date features and enhancements. They are significantly cheaper to buy via third-party retailers these days, too.

How to shop the best Apple Watch deals

When buying an Apple Watch online, there are several important factors to consider to ensure you make a well-informed decision. Firstly, it's essential to research the various models available, such as the Apple Watch Series 9, SE2 , Ultra 2 or older versions, to understand their features, capabilities, and price points. This will help you determine which model best suits your needs and budget.

Once you've identified the model you're interested in, it's important to establish a budget based on how much you're willing to spend. Prices for Apple Watches vary depending on factors like the model, size, materials, and additional features, so having a clear budget in mind will help narrow down your options.

Next, be sure to check for deals, discounts, and promotions from authorised retailers. While Apple rarely offers direct discounts on its products, third-party retailers often have sales or bundle deals that can help you save money. It's also worth reading reviews from both experts and customers to gain insights into the product's performance, durability, and overall satisfaction.

Once you've narrowed down your options and found a reputable retailer, compare prices across different sellers to ensure you're getting the best deal. Be sure to check the warranty and return policy provided by the retailer, and verify the authenticity of the product to avoid purchasing counterfeit or fake Apple Watches.

Consider purchasing a refurbished Apple Watch from Apple's Certified Refurbished program or authorised resellers if you're on a tighter budget. Refurbished products undergo rigorous testing and inspection to meet Apple's quality standards and are backed by a warranty.

Before making a purchase, verify that the Apple Watch you're interested in is compatible with your iPhone model and operating system version to avoid any compatibility issues. Lastly, use secure payment methods and reputable websites to protect your personal and financial information when making online purchases. Following these steps will help ensure you get the best value for your money and find the perfect Apple Watch for your needs.

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