How to watch the new Apple iMac launch and what to expect

Apple will host its "Scary Fast" event on 30 October, here's how to watch it and what to expect

Tim Cook on stage during WWDC 2023
(Image credit: Apple)

Apple isn't done with launching products in 2023. It will host a brand-new online-only event on Monday 30 October where it is fully expected to announce a new version of its 24-inch iMac and possibly more.

Called the "Scary Fast" event, the presentation will likely focus on a bump up in Apple Silicon inside the desktop all-in-one. We could also see a minor MacBook Pro refresh in the 14- and 16-inch screen sizes.

So, check out some of the details below and come back closer the time to watch it right here.

When will the Apple Scary Fast event start?

Apple will stream its "Scary Fast" event on Monday 30 October 2023.

It will kick off at 17:00pm PT – local time to Cupertino.

Here are the start times for your location:

  • US West Coast: 17:00 PT
  • US East Coast: 20:00 ET
  • UK: 00:00 GMT (31 October)
  • Central Europe: 01:00 CET (31 October)
  • India (New Delhi): 05:30 IST (31 October)
  • China (Beijing): 08:00 CST (31 October)
  • Japan (Tokyo): 09:00 JST (31 October)
  • South Korea (Seoul): 09:00 KST (31 October)
  • Australia (Sydney): 11:00 AEDT (31 October)

How to watch the Apple iMac launch event

We hope to host the "Scary Fast" launch event right here on T3 closer the time.

Alternatively, you will be able to watch it on Apple's own website, through Apple TV devices, and on Apple's YouTube channel.

What to expect

After successfully launching the iPhone 15 family of devices in September, alongside the Apple Watch Ultra 2, Apple Watch Series 9 and a new pair of AirPods Pro 2, Apple will return to its computing roots for the Scary Fast event, we think.

There have been numerous rumours of late that the Cupertino company is on the brink of refreshing its 24-inch iMac – most likely with the M2 chip in the driving seat.

A new model is long overdue, considering the M1 24-inch iMac released in the spring of 2021. Sadly though, we doubt there'll be any sign of a larger version until late next year at the very least.

As for new MacBook Pro models, indications are that we might have to wait until next year for those too. However, it would seem strange for Apple to host an online stream just for one device, so you never know.

Either way, we'll be bringing you all the news from the event as it happens.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.