Amazon Prime Day 2021 confirmed for June by CFO

The June timing was confirmed in the Amazon quarterly report and is good news for summer sales

Amazon Prime Day 2021
(Image credit: Amazon)

The date of Amazon Prime Day has been confirmed, by Amazon itself. During the quarterly earnings report on Thursday, Chief Financial Office Brian Olsavsky pinpointed that the event would take place in June this year. 

Last year’s event was moved back to October and while a recent leak suggested a return to a July date, this coming from such a senior Amazon employee, a June event is all but definite.

According to CNET (opens in new tab), the choice of June was to avoid the impact of the Olympics and transportation slowdowns in July. An Amazon representative gave a statement saying, "We're excited for the return of Prime Day and look forward to providing our members with incredible savings, while investing in opportunities for our small business selling partners and continuing to ensure the safety of our employees."

While the exact week is still unknown, it is most likely to run over two dates be one of the following:

Monday 14 and Tuesday 15 June.

Monday 21 and Tuesday 22 June.

Monday 28 and Tuesday 29 June.

See more details for Amazon Prime Day (US) or for Amazon Prime Day (UK) in our handy guide.

As T3's Editor-in-Chief, Mat has his finger on the pulse for the latest advances in technology. He has written about technology since 2003 and after stints in Beijing, Hong Kong and Chicago is now based in the UK. He’s a true lover of gadgets, but especially anything that involves cameras, electric cars, musical instruments or travel.