In 2025, the world of men's fragrance feels more alive than ever before. The market is abuzz with different scents from a wide variety of different brands.
You can head into a store – or the webpage of your preferred online retailer – and browse bottles from classic fragrance houses, fashion designers and even celebrities. The latter is what I've been testing this week, with the Better World Fragrance House Summer Mink coming under the ownership of Drake.
Pick up this delightful bottle for just £115 at The Perfume Shop.
Summer Mink is the latest bottle from the brand, and it embodies the luxurious appearance perfectly. It's rare in reviews of this nature that I start by talking about the bottle, but it's worthwhile here.
Article continues belowThe brand has designed the bottle to act as an ornamental centrepiece – it's a spherical orb, complete with a matching deep blue stand to hold it in place on your dresser. The whole thing feels like much more of a statement than your traditional scent bottle.
Still, that's only half the battle. It's certainly nice to have, but it really is what's inside that counts, and even the prettiest outerwear can't save a poor scent.
Fortunately, that's not the case here. Bursting forward from the atomiser are notes of citrus and sweet, floral notes, which give it a fresh first impression.
Still, those don't hang around long, making way for the creamy musk and vanilla notes at the base. That's the star of the show here – it almost leans into the world of gourmand scents with how delectably creamy it is.
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There are spots of rose and vetiver around the edges too – you'll have to seek them out a little more, but they do make occasional appearances – but the musk is the main event. Whether or not that is wearable for you will depend on your preferences. It's more feminine than some would enjoy, but if you're happy with that profile, it's a lovely bottle to pick up.

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.
Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.
He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.
Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.
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