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Welcome to T3's guide to the best Apple deals, bringing you the lowest prices on Apple's delicious smorgasbord of current products. 2020 was a great year for Apple fans, with updates to almost all of the company's key products, including many with major upgrades.
• iPhone 12 deals: top offers from every network on all models
• Best AirPods deals: today's lowest prices
• AirPods Max review
Of course, if one of these new products is tempting you, it'd be nice to save some money when buying it, wouldn't it? That's exactly what this guide is for – to help you find the current best price on all of Apple's key products. You can skip straight to the kind of product you want, and the prices are updated automatically, always showing you the cheapest option from all the biggest retailers.
More people than ever will be buying online rather than in-store this year, for obvious reasons, and the stores know this too, and will definitely want to offer something to tempt you to shop with them instead of their rivals, so we've already seen some great discounts this sale season.
Best iPhone deals
Apple has only just launched its new iPhone 12 and 12 Pro series, so we wouldn't expect to see huge price reductions there in general, but you might see some cut-price deals from smaller networks looking to make a splash, or some bigger networks offering better-value bundles at the same price – doubling the data, say, or throwing in free headphones.
The iPhone 11 has come down in price officially now, so there may well be great price cuts there – and the iPhone 11 Pro was discontinued, so we're looking for big price drops on the remaining stock of those handsets, which will make for a fantastic deal.
Now that the new iPhone SE has been out for a while, there's a great chance of that having some great Cyber Monday deals as well – again, probably more with a drop in up-front costs or better-value contracts than a straight price cut.
The best iPhone 12 & iPhone 12 mini deals
The best iPhone 12 Pro & 12 Pro Max deals
The best iPhone 11 deals
The best iPhone SE deals
The best iPhone XR deals
Best Apple Watch deals
The Apple Watch has been a colossal hit, especially in the time since Apple has been able to offer cheaper model (and when it's included in sales, of course). With the Apple Watch Series 6 and Apple Watch SE released in the second half of 2020, we're sure some stores will be keen to cut a cheeky 10% or so off the price of those – especially some of the more premium options – to get some attention.
But the real prize this year might be the Apple Watch Series 5, which is still a fantastic option overall, and has been discontinued by Apple, so the remaining stock could go for really cheap prices.
The best Apple Watch Series 6 deals
Today's best Apple Watch SE deals
The best Apple Watch Series 3 deals
The best Apple Watch Series 5 deals
The best Apple Watch Series 4 deals
Best iPad deals
The iPad line-up had upgrades almost completely across the board this year, with new versions of the cheapest iPad (8th gen) 10.2-inch, a new-design iPad Air (4th gen), and updates to both iPad Pro models. It's common to see about 10-15% off the cheapest iPad during sales, and we'd expect that again in 2020 – and if there's any stock of the previous model around still, that could make a serious excellent Christmas buy.
The new iPad Air is less likely to see discounts since it's barely been released, but its predecessor, the excellent iPad Air (3rd gen) will probably seem some excellent deals, since it's been discontinued and there's stock left to sell at retailers. It's also common to see some great money off the more expensive models of iPad Pro (with more storage and/or 4G included).
The iPad mini was the only model not to be upgraded this year, so we think there could be some great offers on that.
The best iPad (8th gen) 10.2-inch deals
The best iPad Air (2020) deals
The best iPad Pro 11-inch (2020) deals
The best iPad Pro 12.9-inch (2020) deals
The best iPad Air (3rd gen) 10.5-inch deals
The best iPad (7th gen) 10.2-inch deals
The best iPad mini 5 deals
The best iPad Pro 11-inch (2018) deals
The best iPad Pro 12.9-inch (2018) deals
Best iPod touch deals
The iPod lives! Though all other iPod devices have been consigned to history, the touchscreen iPod – basically, an iPhone without the phone parts – is still a big hit, especially in the run-up to Christmas.
Best MacBook Air deals
The MacBook Air has just been given a revolutionary update, with Apple's first processor for Macs: the M1. This makes it anywhere between 2x and 3x as fast as previous models, depending on what you're doing, all in a totally silent fanless design with 18 hours of battery life! It's an incredible machine.
This means that older versions with Intel processors are seeing some immediate discounts, so if you want the cheapest possible Apple laptop, keep your eyes peeled there!
Best MacBook Pro deals
The best MacBook Pro 13-inch deals
The MacBook Pro 13-inch has also received Apple's new M1 processor, making it much faster than previous models, and still effectively silent thanks to an ultra-quiet fan. It has a brighter screen than the MacBook Air, even more battery life, and the Touch Bar display for extra shortcuts.
Apple is also still selling Intel versions of the MacBook Pro 13-inch, though, which can offers high maximum levels of RAM and more ports, so you can choose what your priorities are.
The best MacBook Pro 16-inch deals
The MacBook Pro 16-inch is highest-end laptop Apple makes, packing at least six cores of processing power (or eight, if you prefer) and dedicated graphics, plus a big 16-inch screen that's great for multitasking.
Best iMac deals
The best iMac 21.5-inch deals
Ever since the famous Bondi Blue iMac debuted way back in 1998, Apple’s all-in-one desktop computer has been setting standards in gorgeous design and powerful performance.
These days Apple is again pushing boundaries with the iMac, blessing all of its 27-inch models with the world’s best display, which has a massive 5K (5120x2880) resolution and a wider colour gamut than previous models.
Earlier this year there were several updates to the 'standard' iMac range. We're talking better screens, more memory, the latest Intel Kaby Lake 7th gen processors, more storage and two USB Type-C ports with Thunderbolt 3.
There's also a retina 4K display and discrete graphics added to the £1,249 21.5-inch iMac.