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With Black Friday approaching fast, we know people are eager to hear what Apple's Black Friday offers will look like – and what Apple deals we can expect from other retailers. We'll be updating everything here as Black Friday deals are announced, so this is your home base for Apple deals in 2020.
• iPhone 12 pre-orders: top offers from every network on all models
• Best AirPods deals: today's lowest prices
While we're waiting for the offers to start popping up, we'll tell you what Apple Black Friday deals you can expect, where you're likely to find the biggest bounties, and which of Apple's products will probably be included.
We've been covering Apple Black Friday sales for years, so we've filled this guide with our experience of what we've seen on Black Friday, Cyber Monday and in the regular sales.
This year, we expect the offers to start basically now-ish, following from Amazon Prime Day, and then just run through November before culminating in Black Friday. More people than ever will be buying online rather than in-store, for obvious reasons, and according to surveys more people than usual are looking to buy early and spread the cost of Christmas over a longer period. The retailers know this too, and will definitely want to to offer something to tempt you…
Will there be Apple Store Black Friday deals?
Apple does run Black Friday offers, but don't expect big money off its products when buying from Apple itself. Instead, Apple tends to offer gift cards with your purchase, with bigger cards for more expensive products, so rather than getting any money off right now, you could get yourself some extra accessories. We'd expect a very similar offer this year.
Which products will get Apple Black Friday deals?
It's most common to see offers iPads, Apple Watch, MacBooks and AirPods in particular over Black Friday.
Apple Watch is always one of the most popular options, and there could be some excellent deals this year, as new models come in to replace the current options.
AirPods are always a huge seller before the holidays, so retailers will almost certainly be competing to pull people into their virtual doors with some great AirPods deals.
We've seen great discounts on cheaper iPad models in previous years (perfect for Christmas presents), as well as on higher-priced iPad Pros. We'd also except the previous-generation iPad Air to get some big discounts as retailers sell off stock, with the new model arriving.
We wouldn't be surprised at all to see some offers on MacBook Air, and the 16-inch MacBook Pro also tends to do well for discounts.
And we suspect there will be some great offers on iPhones, assuming the new models have been released by Black Friday (which we strongly suspect they will be).
Don't worry, though it'll be easy to stay on top of all the discounts around: we'll pull them all in here, and our automated system is constantly looking for the lowest prices, so just browse through the list below for the product you want, and find the best price.
Best iPhone deals
Apple has only just launched its new iPhone 12 and 12 Pro series, so we wouldn't expect to see huge price reductions there in general, but you might see some cut-price deals from smaller networks looking to make a splash, or some bigger networks offering better-value bundles at the same price – doubling the data, say, or throwing in free headphones.
The iPhone 11 has come down in price officially now, so there may well be great price cuts there – and the iPhone 11 Pro was discontinued, so we're looking for big price drops on the remaining stock of those handsets, which will make for a fantastic deal.
Now that the new iPhone SE has been out for a while, there's a great chance of that having some great Black Friday deals as well – again, probably more with a drop in up-front costs or better-value contracts than a straight price cut.
The best iPhone 12 deals
The best iPhone 12 Pro deals
The best iPhone 11 deals
The best iPhone 11 Pro deals
The best iPhone SE deals
The best iPhone XR deals
Best Apple Watch deals
The Apple Watch has been a colossal hit, especially in the time since Apple has been able to offer cheaper model (and when it's included in Black Friday sales, of course). With the Apple Watch Series 6 and Apple Watch SE released in the second half of 2020, we're sure some stores will be keen to cut a cheeky 10% or so off the price of those – especially some of the more premium options – to get some attention.
But the real prize this year might be the Apple Watch Series 5, which is still a fantastic option overall, and has been discontinued by Apple, so the remaining stock could go for really cheap prices.
The best Apple Watch Series 6 deals
Today's best Apple Watch SE deals
The best Apple Watch Series 5 deals
The best Apple Watch Series 4 deals
The best Apple Watch Series 3 deals
Best iPad deals
The iPad line-up had upgrades almost completely across the board this year, with new versions of the cheapest iPad (8th gen) 10.2-inch, a new-design iPad Air (4th gen), and updates to both iPad Pro models. It's common to see about 10-15% off the cheapest iPad during Black Friday, and we'd expect that again in 2020 – and if there's any stock of the previous model around still, that could make a serious excellent Christmas buy.
The new iPad Air is less likely to see discounts since it's barely been released, but its predecessor, the excellent iPad Air (3rd gen) will probably seem some excellent deals, since it's been discontinued and there's stock left to sell at retailers. It's also common to see some great money off the more expensive models of iPad Pro (with more storage and/or 4G included).
The iPad mini was the only model not to be upgraded this year, so we think there could be some great offers on that.
The best iPad (4th gen) 10.2-inch deals
The best iPad Pro 11-inch (2020) deals
The best iPad Pro 12.9-inch (2020) deals
The best iPad Air (3rd gen) 10.5-inch deals
The best iPad (7th gen) 10.2-inch deals
The best iPad mini 5 deals
The best iPad Pro 11-inch (2018) deals
The best iPad Pro 12.9-inch (2018) deals
Best iPod touch deals
The iPod lives! Though all other iPod devices have been consigned to history, the touchscreen iPod – basically, an iPhone without the phone parts – is still a big hit, especially in the run-up to Christmas.
Best MacBook Air deals
The MacBook Air has just been given an update with the option of quad-core power, plus more base storage than before, and is back down to a starting price of £999/$999 as standard.
It also has Apple's new magic keyboard, which is more comfortable and reliable than the butterfly keyboards on previous models. That said, we didn't dislike the feel of the previous keyboards, and they certainly didn't have problems for everyone, so if you want to pick up an older version of the Air – especially last year's model – for a great price, it could be a great buy.
Best MacBook Pro deals
The best MacBook Pro 13-inch deals
The MacBook Pro 13-inch brings strong quad-core power as standard, plus a brighter screen than the MacBook Air with wider colour range. It's actually still waiting on the new 2020 butterfly keyboard though – we'd recommend only buying this laptop right now if you find it on a great deal, because it's due for an upgrade. But then, that's probably why you'll find it on a great deal, so have at it!
The best MacBook Pro 16-inch deals
The MacBook Pro 16-inch is highest-end laptop Apple makes, packing at least six cores of processing power (or eight, if you prefer) and dedicated graphics, plus a big 16-inch screen that's great for multitasking.
Best iMac deals
The best iMac 21.5-inch deals
Ever since the famous Bondi Blue iMac debuted way back in 1998, Apple’s all-in-one desktop computer has been setting standards in gorgeous design and powerful performance.
These days Apple is again pushing boundaries with the iMac, blessing all of its 27-inch models with the world’s best display, which has a massive 5K (5120x2880) resolution and a wider colour gamut than previous models.
Earlier this year there were several updates to the 'standard' iMac range. We're talking better screens, more memory, the latest Intel Kaby Lake 7th gen processors, more storage and two USB Type-C ports with Thunderbolt 3.
There's also a retina 4K display and discrete graphics added to the £1,249 21.5-inch iMac.
The best iMac 27-inch deals
Best Mac mini deals
After Mac OS for the cheapest price possible? Already got a monitor (and keyboard and mouse) you can use?
Then it's worth considering the Mac mini. It isn't the fastest, but it costs less than half of the other Macs. The point of the Mac Mini is that it's, well, mini - we've seen bigger hard drives than the modest footprint of the sleek silver box.
At 7.7 inches square and just 1.4 inches deep, the Mac Mini won't strike many as a computer at all. The minimalist design with all sockets hidden at the back mean it's one of the most stylish gadgets Apple make. As a trendy metallic square for your home office, it looks the part and is rugged.
Small and powerful, there's little the Mac Mini can't do for general users and a lot it can do for pro users with a few upgrades. You can actually spec out a Mac mini to a pretty high level (for an extra price of course), and it's actually a perfect option for some.
Here are the best Mac mini deals available right now:
