Amazon Prime Day 2021: Australia confirmed for June, plus the best deals to expect

Amazon Prime Day 2021 has been confirmed for June. Here's what to expect from the annual sales event

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The countdown to Amazon Prime Day is back on, with June now the confirmed month for Prime Day 2021, following an announcement from Amazon CFO, Brian Olsavsky – but more on that below.  

Amazon Prime Day 2020 is now a distant memory. Running for a full two days over Tuesday 13 October and Wednesday 14 October, 2020, Prime Day moved from its traditional July date but it kept to its duration of two days, a precedent Amazon set with Prime Day 2019.

There were massive discounts to be bagged across every product category Amazon stocks during Prime Day. The best offers sold fast!

In fact, Amazon Prime Day 2020 featured over a million deals globally over the two days. They came from top brands including Philips, Toshiba, Nescafe, Lego, Nintendo, Shark, Samsung, Under Armour, Sony, Le Creuset and many more. 

WHEN IS AMAZON PRIME DAY 2021?

Amazon Prime Day 2021 was confirmed by Amazon back in March, and now June has been locked in as the month sales will take place. 

During the quarterly earnings report on Thursday (29 April), Amazon CFO Brian Olsavsky confirmed Prime Day 2021 would take place in June. While dates have been known to change in the past, the confirmation from a senior Amazon rank suggests it's all but certain. 

According to CNET, the choice of June was to avoid the impact of the Olympics and transportation slowdowns in July. An Amazon representative gave a statement saying: "We're excited for the return of Prime Day and look forward to providing our members with incredible savings, while investing in opportunities for our small business selling partners and continuing to ensure the safety of our employees."

While the exact dates are yet to be divulged, it's likely the sales will take place over one of the following two-day periods:

Monday 14 and Tuesday 15 June.

Monday 21 and Tuesday 22 June.

Monday 28 and Tuesday 29 June.

Prior to Olsavsky's annoucement, leaks had suggested Prime Day would land in June this year. On 8 April, tech site Recode wrote "multiple internal and external sources" told it Amazon Prime Day 2021 would take place in the middle to latter part of June 2021. 

And before proposed dates were leaked to the media, posts to Amazon's Seller Forums sparked debate on a July event, with seller deadlines suggesting it would align with Prime Day 2019, which ran over Monday 15 July and Tuesday 16 July, 2019. But it seems these estimates missed the mark, with the last week in June pinned as the latest date for Prime Day this year.

As for when Amazon will officially announce the Prime Day 2021 start date – that's likely to be about two weeks before Prime Day itself – so look out for that announcement any time from the start of June.

It's also likely that Amazon will release a raft of early Prime Day deals in the week leading up to Amazon Prime Day 2021 – as it did for Prime Day 2020 – so this year we could see those early Prime Day deals dropping from early June.

Interestingly, the same Recode report says that Amazon explored the idea of a second Prime Day for Autumn 2021 but says "it's unclear if such an additional event is still under consideration."

Last year, Amazon Prime Day 2020 ran over Tuesday 13 October and Wednesday 14 October, moving from its traditional July date but keeping to its duration of two days, that duration being a precedent Amazon set with Prime Day 2019. When Prime Day returns to its regular slot for 2021, we expect it to remain at two days.

  • Amazon Music Unlimited – For just $0.99, Prime members who haven’t yet tried the music streaming app can get four months of the premium streaming with unlimited access. $11.99/month thereafter with anytime cancellation. 
  • Kindle Unlimited – Enjoy 3 months of subscription for free from 1 October for first time users. $13.99/month thereafter with anytime cancellation.
  • Prime Video – Prime members and customers can rent popular movies starting at $0.99 on Prime Video Store from 12AM AEDT on Wednesday, 7 October.

Amazon Prime Day 2020 recap

Amazon Prime Day 2020 featured more than one million deals globally throughout the two-day event, from top brands including Philips, Toshiba, Nescafe, Lego, Nintendo, Shark, Samsung, Under Armour, Sony, Le Creuset and many more. 

In Australia, shoppers snapped up deals across every category, with some highlights including:

  • Amazon Echo Show 8 | AU$159 on Amazon (RRP AU$229, AU$70 saving)
  • Bose Noise Cancelling Headphones 700 | AU$399 on Amazon (RRP AU$599, AU$200 saving)
  • Nintendo Switch + Minecraft | AU$409 on Amazon (RRP AU$509, AU$100 saving)
  • Samsung T5 2TB portable SSD | AU$363.66 on Amazon (RRP AU$615, AU$251.34 saving)
  • Acer Swift 3 14-inch ultrabook | AU$899 on Amazon (RRP AU$1,100, AU$201 saving)

Other popular products among Aussie shoppers included Philips Hue Smart Lighting, Skin Care from Weleda, and Palmolive.

Best Amazon Prime Day 2021 deals: what to expect

When predicting the best deals for Amazon Prime Day 2021, one thing is a given: expect Amazon's own devices to get some hefty discounts. That means devices such as the Echo Dot and Echo Show, Fire TV Stick, Fire Tablets, Blink security cameras and Kindles will likely get the sort of price cuts you only see at Amazon a few times a year – those times including Prime Day and Black Friday.

You won't see deals on Google's Nest smart speakers at Amazon over Prime Day as Amazon doesn't sell them, but you can expect to see Google devices get discounted at competing retailers who run their own Prime Day alternative sales.

Other Prime Day deal regulars are electric toothbrushes, 4K TVs, wireless headphones and speakers, so expect discounts from brands including Apple, Bose, Philips, Sony, Shark, Samsung and others.

For Amazon Prime Day 2021 Lightning Deals, Amazon set out its criteria for Amazon sellers who want their deals to be included, so while that does not tell us what products to expect it gives us a clue as to the savings and the quality bar. Those Prime Day 2021 Lightning Deals criteria are:

1. At least 20% or approx. AU$80 less than the current site price.

2. Must match/beat the lowest price of the year.

3. Strong sales history.

4. 3.5+ star rating.

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