Is Club Peloton worth it? Rewards, perks and what the new system really means for members

Peloton has introduced Club Peloton, a recognition program designed to reward members not for leaderboard domination, but for showing up day after day.

The company has just refreshed its hardware line-up, announced a new AI coach feature (and membership price increase), and is doubling down on community-driven features that aim to keep users engaged.

Club Peloton taps directly into that formula, promising perks for loyalty and consistency. What do you get, and what parts of Club Peloton aren't clear just yet? Here's what we know.

What is Club Peloton?

With Club Peloton, members automatically earn points for a wide range of activities, including taking classes on the brand's exercise bikes, treadmill or rowing machine, completing challenges and programs, building streaks, or interacting with the community via high-fives.

Those points accumulate over time and determine your status level, starting from Bronze and climbing all the way to Champion and Legend.

Importantly, this isn’t a performance-driven system. Club Peloton doesn’t care if you set a new PR or if you pedal at a leisurely pace; points are about consistency and participation.

The company has also backdated activity, meaning seasoned members may find themselves already at a higher tier the moment they log in.

Newcomers start small, but the idea is that showing up regularly will steadily move you up through the ranks.

Perks and rewards

Peloton says higher tiers will unlock profile badges, early access to new classes and challenges, discounts on apparel and accessories, and occasional invites to special events.

Milestone shoutouts from instructors could become more frequent for high-tier members, and some features are framed as “surprises,” suggesting the program may evolve with seasonal or one-off perks.

Shadows on the leaderboard

Not everyone is convinced. Some early online feedback points to a lack of clarity around what the perks actually deliver.

Yes, discounts are mentioned, but they appear limited to apparel and accessories, with no evidence of money off hardware like the Bike or Tread.

Invitations to events sound enticing, but it’s not clear how exclusive or frequent they will be.

Some long-time members who were immediately placed into Champion or Legend tiers say the recognition feels hollow without tangible benefits.

Others worry that the vagueness around perks could leave Club Peloton as little more than a shiny badge system, which is good for motivation, but thin on real value.

The bigger picture

It’s worth viewing Club Peloton alongside Peloton’s recent strategic moves.

The brand has just rolled out new hardware, including updates to the Bike and Tread families, and nudged subscription fees upwards.

In that context, Club Peloton acts as a counterbalance, a way to make long-term members feel valued and to soften the impact of rising costs.

Peloton is also increasingly positioning itself as more than just a hardware company.

With partnerships in hospitality and wellness, and new content designed for broader audiences, a loyalty scheme that emphasises consistency makes sense.

Where it could go next

If Peloton expands Club Peloton into something closer to a true loyalty program, with meaningful discounts, partner offers, or early access to hardware, it could become a genuine differentiator in a crowded fitness market.

Done right, it could reward the kind of commitment that made Peloton so sought-after during the pandemic: thousands of members riding, running, or rowing every day, not just chasing PRs but building habits.

For now, though, Club Peloton is best seen as an engagement tool. It makes your time on the Bike feel like it’s adding up to more than sweat and calories burned, even if, for the moment, the rewards are mostly digital.

As Peloton continues to evolve its ecosystem, it will be worth watching whether Club Peloton stays a motivational badge system or develops into a loyalty scheme with real-world bite.