The latest installment in the perennial battle between Apple and Samsung has appeared in the form of a prediction by market researcher Strategy Analytics that Samsung will expand its lead in smartphone sales over the next twelve months.
According to the researcher, global smartphone sales will jump 27 per cent to 875 million in 2013, with Samsung forecast to sell 290 million units (a growth of 35 per cent) to Apple's 180 million.
"We expect Samsung to slightly extend its lead over Apple this year because of its larger multitier product portfolio," Neil Mawston, executive director at Strategy Analytics, told Reuters in an e-mail interview.
Mawsten went on to speculate that Apple could release a smaller, cheaper iPhone Mini to grab market share from lower-end users. While we here at T3.com feel that's unlikely, Apple could decide to try and replicate the success of the iPad Mini - but even that device was launched with a premium price tag.
Either way, there's no denying that Samsung now offers a credible alternative to Apple when it comes to smartphones. And, with new rumours breaking this very day about the Samsung Galaxy S4, the next twelve months could be very fruitful for the South Korean tech giant.