Microsoft: we're not controlling Kinect shortages

Big M denies engineering numbers to create greater demand

"It's absolutely not a strategy," says UK Xbox boss.

Microsoft’s insistence that punters nab Kinect early in order to beat Christmas demand has been derided in some quarters as an attempt to create even greater clamour for the best-selling gaming add-on.

But, according to the general manager of Xbox in the UK and Ireland, that couldn’t be further from the truth. Neil Thompson has launched a staunch defence of the Big M, saying such claims are well wide of the mark.

In an interview with, Thompson said, “It's absolutely not a strategy, we want to get the product into consumers hands as quickly as we can because we think its exciting, it's innovative. We wanted to do that for Christmas and that's what we've done.”

Thompson added, “Anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed.” Whether this will stop gossip mongers remarking on his biss Don Mattrick’s comments about buying early, or Redmond’s convenient revelation that it had sold 2.5 million Kinects in 25 days, is up for debate.

What do you think? Is Microsoft managing demand? Or is Neil Thompson right to say there’s nothing untoward? Let us know on our Facebook and Twitter pages now.