Apple iTV rumours have hotted up once again with former Apple CEO John Sculley predicting the company will revolutionise the TV market
Sculley, who headed up Apple for a decade between 1983 and 1993, has spoken out on his belief that the iPad and iPhone manufacturer can do to the television industry what it has done to the computer sector, smartphones, digital music players and tablets in the past.
“I think that Apple has revolutionised every other consumer industry, why not television?” Sculley said in an interview with the BBC. “I think that televisions are unnecessarily complex.”
He added: “The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.”
Shrouded in wild speculation since the release of the official Steve Jobs biography in which the Apple co-founder claimed to have ‘cracked’ TV, the Apple iTV is tipped to come in a selection of screen size variations with the internet connected systems to sport their own app store and content channels. An Apple iTV release date is expected for pre-Christmas 2012.
Will Apple enter the TV market later this year with the official release of an Apple iTV device? Let us know via the comments box below.