It's little wonder Facebook just shelled-out over £600m to acquire Instagram. The company loves the site so much it has revamped its iOS and Android apps, as well as the mobile site with a decidedly photo-centric feel.
The newly updated apps, which are available now, make photographs shared by your friends three times larger on the Newsfeed than before and will run edge-to-edge across your screen.
A post on the company's own Facebook page said: "Starting today, we’re rolling out an improved design for posts in news feed on your mobile phone. Now photos are up to 3x larger, and all posts will fill your mobile screen from edge to edge. The new design will be available on iOS, Android and m.facebook.com."
The roll-out comes as Facebook put the focus squarely on mobile in the build up to its IPO set for later this week. Zuckerberg reckons we 'ain't seen nothing' yet' in the mobile department.
With Instagram integration most likely to be a key aspect of that roll-out, it seems that Facebook is finally on the way to creating a photo-sharing experience worthy of the world's biggest audience.