A Facebook statement hit back at claims of Facebook phenomenon beginning to lose momentum
Although Facebook continues to move towards 700 million users worldwide, reports have emerged that the rate of growth has slowed for the second month in a row.
The Inside Facebook blog suggests that Facebook lost roughly 6 million users in the US, falling from 155.2 million to 149.4 million. Meanwhile, 100,000 of the 30 million UK users reportedly switched off.
Now the company has bitten back. A Facebook statement this morning implied that the data retrieved offers only a broad estimate of the reach of Facebook advertisements and is therefore not designed “to be a source for tracking the overall growth of Facebook.”
The statement then continues: "We are very pleased with our growth and with the way people are engaged with Facebook. More than 50% of our active users log on to Facebook in any given day."
These stories do seem to crop up at the same time every year and the explanation may not be Facebook ‘fatigue’ but rather due to improving weather and a raft of hacking stories increasingly breeding a sense of online fear.