Facebook membership decline: Social giant responds
A Facebook statement hit back at claims of Facebook phenomenon beginning to lose momentum
Although Facebook continues to move towards 700 million users worldwide, reports have emerged that the rate of growth has slowed for the second month in a row.
The Inside Facebook blog suggests that Facebook lost roughly 6 million users in the US, falling from 155.2 million to 149.4 million. Meanwhile, 100,000 of the 30 million UK users reportedly switched off.
Now the company has bitten back. A Facebook statement this morning implied that the data retrieved offers only a broad estimate of the reach of Facebook advertisements and is therefore not designed “to be a source for tracking the overall growth of Facebook.”