Social networking giant Facebook is now used by more than half of the UK’s population, the blue-hued internet leader has revealed.
Speaking at a London-based media conference earlier this week, Vice President of Facebook Europe, Joanna Shields, said: “We can announce to day that we have reached 30 million in the UK, which we are really excited about.”
Having reached the 500 million global user milestone late last summer Facebook has grown rapidly since it recorded its 150 millionth user as recently an January 2009. With the last UK figures coming in July last year with 26 million UK-based users, more than 4 million additional UK residents have signed up to Facebook in the eight months.
Attending the Financial Times Digital Media and Broadcasting Conference, Shields revealed the new Facebook UK landmark whilst stating the average Facebook user has 130 friends and shares links to media sites with these friends on a regular basis. She said: "Media companies which take advantage of that are really seeing the benefits.”
A recent study found that the average user generates 90 pieces of unique content per month, with half of the Facebook following logging on to the site every day. In a typical month the global Facebook community will log a reported 700 billion minutes of time on the social media outlet, a figure that would take a single individual 1.3 million years to accumulate.