Thorsten Heins has said that he feels the tablet market will die out in five years with consumers instead opting for large displays and smartphones as their main pieces of technology. His latest interview comes just a few weeks before it has been rumoured the company would unveil a BlackBerry PlayBook 2.
Speaking to Bloomberg the BlackBerry CEO laid down his vision for the future of smartphones and portable devices saying, “In five years I don’t think there’ll be a reason to have a tablet anymore, maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
Heins has remained stoically optimistic about the tablet market repeatedly saying that BlackBerry would only make a tablet if there was a realistic chance that they would make a profit.
The CEO confessed that instead he had higher aspirations for the company predicting, “In five years, I see BlackBerry to be the absolute leader in mobile computing -- that’s what we’re aiming for,”
This isn't the first time the CEO has spoken openly about his skepticism for tablets however it does clash with an interview earlier in the year when Heins seemingly confirmed that the company was working on a PlayBook 2 but refused to say whether or not it would enter production.
More recently BlackBerry has been focusing on its two new BlackBerry 10 handsets the BlackBerry Z10 and the BlackBerry Q10 which features a full QWERTY physical keyboard.