Apple Mac OS X Lion price unveiled

Latest incarnation of Mac OS X gets the fairly down-to-earth price of $29.99

Apple's widget-friendly OS can be yours for a fraction of the price of the last one.

Steve Jobs has unveiled the price of Apple’s Lion operating system at WWDC, and it’s a lot less than expected.

Priced at just $29.99, it’s the cheapest Apple software upgrade Apple have ever done at launch.

“In the past, upgrades have been $129. This one? $29.99!” said Jobs at the conference.

Lion, available in July, will be available for download exclusively from Apple’s App Store. The file size, T3 learned is jusg 4GB, or roughly the equivalent of downloading a HD movie.

While it sounds like an upgrade, Apple has said there are more than 250 new features in Lion.

Will you be upgrading?