Apple’s Phil Schiller has said that Mac users are no longer questioning why the company’s computers don’t use Blu-ray. The comments come after Apple this week unveiled its new razor-thin iMac, a machine which doesn’t pack an optical drive at all.
Speaking to Time, Schiller said, “Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology…So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks."
When asked whether customers had stopped asking about when Blu-ray was coming to Macs, Schiller simply replied, “Correct.”
It’s perhaps no surprise that Apple has given Blu-ray a wide berth. Steve Jobs dubbed the Sony-led technology a “bag of hurt” in 2008 and the shift to HD rentals and downloads on iTunes means Apple is in a strong position when it comes to non-physical formats.