Apple TV 4K getting a "Genius" new feature with the next big update

There’s little more frustrating than finishing a great TV series and then trying to find your next binge watch. It’s a first-world problem, of course, but there is a lot to be said for having a show that you can relax to every evening when you finish work.

The problem is, there is so much choice out there across the various streaming services that finding one you can get really stuck into can be tricky.

Most streaming platforms offer an algorithm that pulls together recommendations based on what you have previously watched and might like to see more of, but it looks like Apple TV could take content discovery one step further.

What is Genius Browse and what does it do?

According to 9to5Mac, there's a new search feature called "Genius Browse" in the Apple TV app on tvOS 26.4 beta. It appears as a row on the Home tab of the app and presents you with several categories to choose from.

Examples shared by 9to5Mac include "Daring Fantasy Adventures", "Clever Capers", "Thrilling", "Sports Stories", "Good for Date Night", "Based on a Book", and "Action-Packed Sci-Fi". Selecting a category then gives you some title recommendations, while tapping on the recommendation will then give you a row of more related titles below.

It's also said that the Genius Browse feature can be personalised for user profiles on Apple TV and restricted to show only certain genres.

But the part that makes this even better is that the Apple TV app doesn’t just present Apple TV content but content from third party services too. These include HBO Max, Prime Video and Disney+, so you should see plenty of content served up within the feature.

Unfortunately, Netflix isn’t one of them still. So, if that’s the streaming service you primarily use, the Genius Browse feature won’t be that useful.

For everyone else though, it might take the pain out of what to watch next.