Free Xbox Cloud Gaming confirmed – ad-supported service won't need Xbox Game Pass subscription

Xbox reveals ad-supported cloud gaming service is being tested right now

Xbox Cloud Gaming running on Ayaneo Pocket Evo gaming handheld
(Image credit: Rik Henderson / Future)
Quick Summary

Xbox has confirmed that it is working on a free version of its Xbox Cloud Gaming service, that it could launch outside of an Xbox Game Pass subscription.

Ad-supported, the free service could give you access to select games you already own, plus additional titles to play on multiple devices.

With all the hoo-hah surrounding the recent price rise for Xbox Game Pass Ultimate, it seems those who really don't want to pay could be in luck. That's especially true if all you want is to play games over the cloud.

Xbox Cloud Gaming currently comes as part of one of the three Xbox Game Pass tiers – Ultimate, Premium and Essential. You get different levels of access, depending on the plan, but it effectively gives you the ability to play many of your own games, plus those in the expanding games library over the net on multiple devices.

By introducing a Netflix-style ad-supported version away from Game Pass, Xbox would further its "everything is an Xbox" strategy. You could access Xbox games on a Fire TV Stick 4K, for example, and not have to pay a penny more.

We don't yet know what level of access you'll get, or the invasiveness of adverts, but a free service will surely be attractive to casual gamers primarily.

When will free Xbox Cloud Gaming launch?

As reported by The New York Times, all we do know for now is that Xbox is "conducting internal tests for free ad-supported cloud access to some games through a program separate from Game Pass". That was confirmed by "a Microsoft official".

It also comes after a story on The Verge in which Microsoft expert, Tom Warren, suggested the tests are currently being carried out by employees. It allows them to play "select titles" without a subscription.

This will include the ability to stream some games you already own (therefore generating extra revenue through the Xbox Store), plus Free Play Days titles and Xbox Retro Classics.

There might also be a limit to the amount of time you can play on the free service – up to an hour per session and five hours in total per month, for example.

Nvidia has similar limits on its own free GeForce Now tier. Also ad-supported, it limits access to an hour at a time, and 1080p video. You also have to queue for access – more so than its paid Performance and Ultimate tiers.

As for a public release of free Xbox Cloud Gaming, it is claimed that a public beta test could be available "soon", with a full launch in the "coming months".

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.

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