Official OnePlus 15 photos show there's life after Hasselblad
Losing the Swedish camera giant may not be the end of the road for OnePlus
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The first non-Hasselblad branded images from a OnePlus camera system have been shown in a blog post on the OnePlus website.
Those look seriously impressive, and should inspire confidence in those who want to take killer phone photos.
Back in June, we reported on a dramatic change coming to the next generation of OnePlus phones. That report suggested that the brand would be ceasing its partnership with Swedish camera giant, Hasselblad, which has previously collaborated on the optics in its devices.
Now, the first images from the post-Hasselblad era have been showcased – and it's not as bad as we first feared. In a blog post on the brand's website – machine translated from Chinese – OnePlus announces the end of the Hasselblad era, and shares a trio of pictures taken with its new in-house camera system.
That's called Lumo in the blog post, though reports suggest it might be called the DetailMax Engine in other regions. I'd wager that Lumo is a little snappier, personally.
Article continues belowAll three of the sample images are taken using the 85mm equivalent focal length, and the results look stellar. Colours look really nice, and there's a solid degree of detail, albeit without the depth of field you'd find in a dedicated setup.
Image credit: OnePlus
Image credit: OnePlus
Image credit: OnePlus
Still, what it lacks in physical sensor capabilities, it makes up for in computational power. The report suggests that the system has been designed to capture people, with exceptional performance in portrait blur, motion capture and telephoto imaging.
That sounds like a seriously competent setup, and one which should tantalise phone photography lovers everywhere. I've long been a fan of the brand's photography prowess, and this proves that there is more to it than just a Hasselblad logo.
Clearly some of that magic has rubbed off, and the results prove that a post-collaboration landscape should still be competitive among the best Android phones on the market.
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The camera technology should arrive as part of the OnePlus 15 launch, and if historic release schedules are anything to go by, that will come around the end of the year. We'll have to wait and see, but I'm certainly excited to give this one a go.

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.
Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.
He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.
Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.
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