We're right in the thick of the Amazon Prime Day sales, and the expert deal hunters at T3 have come across some notable discounts on two fantastic, giant TVs: the LG OLED C4 and the LG OLED C5 are now both at their cheapest ever prices at Amazon.
It's the C4 model from 2024 that gets the biggest discount, and that's down to the lowest price. You can get the 77-inch LG OLED C4 for a knock-down price of £1,599.99 right now, which is a drop of almost £1,000 or 38% from the original price.
We love this TV so much that in our LG OLED C4 review, we gave it the full 5 stars out of 5, describing it as "a peerless 4K OLED at this level" with "popcorn-tastic" cinematic presentation. At this kind of discounted price, it's a difficult deal to resist.
Unless, of course, you prefer the newer, 2025 LG OLED C5. The 77-inch version of this television is down to £3,490, which is a reduction of 8% or nearly £310 on the original price, and again it's never been cheaper on the Amazon UK site.
In our LG OLED C5 review, we gave this TV a 5/5 rating as well, praising the upgraded AI processor (for adjusting the picture on the fly) and a sharper and brighter picture. It's a solid upgrade over the LG OLED C4 but, of course, it's also more expensive.
It's not an easy choice, and we'd recommend reading both our reviews and checking your bank balance to see which one is best for you. The LG OLED C5 is obviously the better TV, but the pictures produced by the LG OLED C4 are almost as good.
You can't go wrong really – whichever set you decide to go for, you'll have a TV that won't disappoint and that will last you many years.
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