This 50-inch Philips 4K TV was £1000. Guess what? It's now just £459 for Cyber Monday at Amazon

Philips 50PUS7304/12 could be 'The One' that you buy this Cyber Monday

Philips The One PUS7334
(Image credit: Philips)

It looks like plenty of new TVs were bought over the weekend but among the Amazon Cyber Monday deals (opens in new tab) is one more tempter, if you haven't upgraded your TV yet. This Philips 7304 series 4K UHD HDR TV with Ambilight is a very close relative of the 7334 that won Best TV under £1000 at the last T3 Awards. It's one of the TVs that Philips marketed as 'The One', which is ironic as there were about 9 of them. Anyway, now it's among the best TVs under £500 because its price has been slashed to just £459. 

• Buy Philips 50PUS7304/12 for £459 at Amazon. Was £1,000 – save £541 at Amazon (opens in new tab)

This 50-inch TV boasts 4K UHD HDR image quality that was good for a £1,000 television so this is quite the bargain. It uses the Android TV smart TV platform, and has Philips' excellent P5 Perfect Picture Engine to upscale HD and SD video, and buff 4K UHD to near perfection. Dolby Vision and Dolby Atmos are supported, which is also unusual in a TV at this price. 

Philips Ambilight beams colour onto the wall behind the TV that matches what's on screen, a feature that is unique to Philips TVs. Because it's an Android TV, Google Assistant is built in, but you can also control via Alexa, using an external Echo device (not included). Oh, and the 43-inch model is also on sale…

• Buy Philips 43PUS7304/12 for £389 at Amazon. Was £549 – save £60 at Amazon (opens in new tab)

There's your bedroom TV sorted, then. 

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Philips 50PUS7304/12 £459 at Amazon | Was £1,000 | Save £541 at Amazon
(opens in new tab)Part of the Philips Performance Series for 2019, aka 'The One', this 50-inch 4K TV has all the features anyone could want, but at a very affordable price. Other TVs this price tend to either have fewer features or to look, well, cheaper. The inclusion of Dolby Atmos and Dolby Vision is especially impressive and offers reassuring future-proof-ness, if that's a word. This deal is for Cyber Monday only.

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Philips 43PUS7304/12 £389 at Amazon | Was £549 | Save £60 at Amazon
(opens in new tab)The same as the above but somewhat smaller at 43 inches. Perfect for a second TV, or more bijou front room. Again, great value, although the discount is not so impressive. This deal is for Cyber Monday only.

This TV is also available in 55- and 65-inch screen sizes, for those who like a properly big TV. 

• Currys currently has some amazing deals on big-screen (65-inch) TVs

Cyber Monday sales around the web

Matthew Bolton
Matthew Bolton

Matt is T3's former AV and Smart Home Editor (UK), master of all things audiovisual, overseeing our TV, speakers and headphones coverage. He also covered smart home products and large appliances, as well as our toys and games articles. He's can explain both what Dolby Vision IQ is and why the Lego you're building doesn't fit together the way the instructions say, so is truly invaluable. Matt has worked for tech publications for over 10 years, in print and online, including running T3's print magazine and launching its most recent redesign. He's also contributed to a huge number of tech and gaming titles over the years. Say hello if you see him roaming the halls at CES, IFA or Toy Fair. Matt now works for our sister title TechRadar.