

Like all the best scary movies, Netflix has been foreshadowing its account sharing crackdown for what seems like ages – but the streaming service's latest financial report shows that it's just a matter of time now before the password crackdown starts picking off your favourite characters. The crackdown is coming to the US, and it's coming very soon.
The announcement didn't come via a press release or the Netflix blog: it's in this PDF for shareholders. Netflix says that "we’re pleased with the results of our Q1 launches in Canada, New Zealand, Spain and Portugal, strengthening our confidence that we have the right approach." So the US is next, and it's going to happen before this summer.
What effect has the Netflix password sharing crackdown had?
According to Netflix, "we see a cancel reaction in each market when we announce the news, which impacts near term member growth. But as borrowers start to activate their own accounts and existing members add 'extra member' accounts, we see increased acquisition and revenue." In Canada, probably the most similar market to the US, "our paid membership base is now larger than prior to the launch of paid sharing". Not only that but "revenue growth has accelerated and is now growing faster than the US."
Netflix is clear that it expects a lot of US subscribers to quit, but it sees that as acceptable losses and very much a short-term thing: in the longer term it expects numbers to recover and improve over the pre-crackdown figures.
It's unclear what the US pricing will be, but in Canada the charge is roughly USD$6 extra per month per person and you can add up to two people to your Standard or Premium plan. Accounts are tied to a single location but there are allowances for travelling and people who live in more than one place.
It looks like the UK has dodged the account sharing bullet for now, but that doesn't mean it won't come soon: with account sharing being monetized in Canada, New Zealand, Spain, Portugal and soon the US, it's not a question of when Netflix will bring the changes to the UK; it's just a question of when.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
Writer, musician and broadcaster Carrie Marshall has been covering technology since 1998 and is particularly interested in how tech can help us live our best lives. Her CV is a who’s who of magazines, newspapers, websites and radio programmes ranging from T3, Techradar and MacFormat to the BBC, Sunday Post and People’s Friend. Carrie has written more than a dozen books, ghost-wrote two more and co-wrote seven more books and a Radio 2 documentary series; her memoir, Carrie Kills A Man, was shortlisted for the British Book Awards. When she’s not scribbling, Carrie is the singer in Glaswegian rock band Unquiet Mind (unquietmindmusic).
-
New Xbox controllers could embrace tech Google ditched years ago
Rumours abound that Microsoft will launch three new controllers, one with Cloud Gaming at its heart
By Rik Henderson
-
Amazon Prime Video in May: Don't miss these new shows and movies
Here are five highlights coming soon
By Max Freeman-Mills
-
Netflix's new feature update could enhance viewing for millions of subscribers
If you love subtitles, Netflix has the ideal new feature for you
By Rik Henderson
-
Netflix's new series looks like The Queen's Game crossed with Naruto – in the best way
Netflix brings another manga to the screen
By Max Freeman-Mills
-
3 Netflix TV shows that are as uncomfortable to watch as they are gripping
Some of the best shows on Netflix can disturb for one reason or another – here are three that give you the shivers but are still unmissable
By Brian Comber
-
I can tell this new Netflix comedy series is going to have a sad twist
The Four Seasons will have light and shade
By Max Freeman-Mills
-
Netflix's most surprising 100%-rated sci-fi series returns with gorgeous trailer
Love Death + Robots is back for more
By Max Freeman-Mills
-
This runaway Netflix no.1 hit shows reviews aren't everything
Ignore The Life List's Rotten Tomatoes score
By Max Freeman-Mills
-
You only have days to catch this sci-fi stunner - it's leaving Netflix soon
A Quiet Place: Part II is terrifying
By Max Freeman-Mills
-
Netflix might have the next The Last Of Us in huge new sci-fi trailer
The Eternaut looks awesome
By Max Freeman-Mills