28% of us will soon ditch our smartphones for foldables, reveals Samsung

We chat with the VP of product management as Z Fold 5 and Flip 5 launch

Samsung Galaxy Z Fold 5 open
(Image credit: Samsung)

The latest Samsung Galaxy Unpacked has proved somewhat pivotal for the company and the mobile industry as a whole.

The newly-announced Samsung Galaxy Z Fold 5 and Z Flip 5 have evolved into devices that are more mainstream than ever before. They have clearly benefitted greatly from lessons learned with previous generations, and it seems that the foldable phone is no longer a gimmick but a valued, recognised form factor on a wider scale. It is here to stay.

T3 has been told that more than a quarter of Samsung's customers are considering a switch to a folding phone next - a staggering amount considering the number of consumers out there. Clearly, both the Fold and Flip have entered public consciousness like never before.

"When we asked consumers about the next type of smartphone they'll buy, 28% of them strongly agreed that it would be a foldable." said Samsung UK's vice president of product management, Nick Porter.

"The foldable market is growing exponentially – over 10 million foldable phones were sold in 2022."

He expects it to be even greater in 2023: "The future for foldables looks really exciting," he enthused.

"We're passionate about bringing people the unique experiences that they can get from a foldable smartphone that you can't get from a standard bar-type phone."

Samsung certainly feels that one of the barriers to mass adoption has been addressed. The company exec explained to us that there have been major breakthroughs in build quality – something that may have deterred prospective phone buyers in the past: "These products are crafted to captivate but built to last," added Porter.

"That's really important. We focus a huge amount on robust design."

Part of that comes in a new hinge design for the Fold 5 and Flip 5: "[The hinge] uses a dual rail structure which makes it slimmer and sleeker. And, that makes the products slimmer and sleeker.

"But, it also provides more support for the screen which gives us up to 25% more durability.

"We know that people are holding onto their devices for longer and they demand more for them."

And so it seems like foldables are finally meeting those demands, too.

The Samsung Galaxy Z Fold 5 and Samsung Galaxy Z Flip 5 will be available from 11 August 2023 in various colours and storage sizes. They are available to pre-order now.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.