New Timex watch is a bargain Rolex homage by a luxury fashion designer

The latest Timex x Jacquie Aiche collaboration is a classy gold-toned watch

The Timex x Jacquie Aiche collection
(Image credit: Timex)
Quick Summary

The latest Timex release has arrived, and it has more than an air of Rolex about it.

The Timex x Jacquie Aiche Golden Eye collection looks like a great affordable Rolex homage.

If you're a lover of the best watches on the market, you'll be aware of just what an expensive hobby it is. While the sector is widening all the time, the majority of pieces are still costly.

Fortunately, their design inspiration can also be seen in a range of other pieces on the market – including those at a much more affordable price point. That's exactly what we get with this new Timex x Jacquie Aiche Golden Eye collection.

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Unashamedly wearing parts from a range of models in the Swiss-crown brand's collection, this is a really special looking piece. You'll find a fluted bezel surrounding the dial, which is available in either purple or red, each with its own texture thank to the use of agate and jade.

In the centre of the dial is the starburst tribe eye motif. That's a signature of the Jacquie Aiche collection, and sits beneath the centre mounted hands here.

At the three o'clock position, you'll find a date window, with a cyclops on the crystal for magnification. That's met at 12 o'clock with a full day indicator, for total representation of time, day and date on one dial.

The bracelet is a jubilee-style five-link design. That looks really classy, and lends a more jewellery-like appearance to the piece. I've had similar results with the Christopher Ward Consort bracelet – the five-link design is just perfect for this.

You'll also spot the gold-toned finish. That's plated stainless steel, though you probably shouldn't be expecting anything else at the price point. These models retail for £350 in the UK (around $450 or AU$680, directly converted), which is a real bargain given the appearance – these could easily pass for a watch worth three times that amount. 

Sam Cross
Senior Staff Writer

Sam Cross is an award-winning journalist, with nine years of experience in the media industry. His work can be found in publications as diverse as Oracle Time, Metro and Last Word on Sports.

Here at T3, Sam is best known as the brand’s go-to guy for all things luxurious – from exquisite watches to fine fragrances; the latest performance vehicles to intricate audio equipment, and more.

He’s often found travelling around the world to test new launches, complete with high-end backpacks and suitcases in tow. And when he’s not adding to his air miles, Sam can be found in front of a video camera, bringing his distinctive brand of storytelling to T3’s social media channels.

Sam also loves all things analogue including listening to music on vinyl or cassette, and photography on vintage film cameras.