LG G4 arrives covered in cow

Do you love leather like LG loves leather?

This isn't your Ted Baker wallet, the latest bedroom paddle from the 50 Shades of Grey merchandise line or an overpriced Apple Watch strap - this is a smartphone that's actually covered in cow.

From the front the LG G4 looks like any other high-end smartphone. A 5.5-inch QHD display sits on top of a powerful Snapdragon 808 processor, 3GB of RAM and 32GB of internal storage.

The removable 3000mAh battery is sizeable, the microSD slot useful, the Android Lollipop OS tasty and the 13MP camera serviceable - but it's what LG has stuck on the back which has really got people talking.

In an attempt to stand out in an increasingly similar smartphone market you'll find the soft touch of leather against your palm when you pick up the LG G4.

Having a cow

An this isn't just any type of leather, oh no. This is vegetable tanned leather (mmm, our favourite), which LG claims is only used in around 10% of goods.

If leather really isn't to your taste then LG does offer a couple of other choices, but if you do end up opting for the metallic titan black, shiny gold or ceramic white then prepared to be branded 'boring', 'unadventurous' and 'a whimp' by those with far better fashion sense than you.

John McCann

John has been a technology journalist for more than a decade, and over the years has built up a vast knowledge of the tech industry. He’s reported on pretty much every area of consumer technology, from laptops, tablets, smartwatches and smartphones to smart speakers, automotive, headphones and more. During his time in journalism, John has written for TechRadar, T3, Shortlist, What Laptop, Windows 8 magazine, Gizmodo UK, Saga Magazine and Saga Exceptional, and he’s appeared in the Evening Standard and Metro newspapers.

Outside of work, John is a passionate Watford FC and Green Bay Packers fan, enjoys a Sunday afternoon watching the F1, and is also a Guinness World Record Holder.