When you're relying on Black Friday deals to bring you the best TV pricing, you don't want to rush in and just buy the first thing that appears. It takes research and patience to get the best bargains.
If you're looking for the best OLED TV for your needs, and specifically a 55-inch model, then there are two particularly attractive panels available in the sales: the LG C2 and Sony A80J.
They're the same size, similar in features, and cost more or less the same during the sales period. But, heck, which one are you going to buy: LG C2 or Sony A80J? Here's which model makes best sense for which kind of buyer...
For movie lovers: many suggest that the Sony A80J has the upper hand when it comes to finesses picture processing that movie-lovers will adore.
For keen gamers: the input lag of the LG C2 is among the best you can find in any current TV, which means super responsiveness. It's got HDMI 2.1 sockets at all four of its sites, which is great for all things VRR, ALLM, and 4K/120.
That said, the Sony A80J also supports HDMI 2.1, just not at every port, and following a spring 2022 update also features VRR, ALLM and 4K/120. So gamers and PS5 players are also well supported here.
Design-wise it's personal preference really. The Sony A80J uses its panel to emanate sound, so there are no scruffy-looking speakers staring at you. The LG C2 is still very elegant, though, with a thin-bezel edging.
In summary: the LG C2 is slightly brighter, preferable for gamers, but also more expensive; the Sony A80J is less bright but many movie heads swear its processing is ideal, it's still great for gamers, and it's the cheaper of the pair. And it might be that last factor that makes it the choice out of these two TVs this Black Friday.