Best Fitbit fitness watch is already 10% cheaper – weeks after it was launched

Black Friday came early thanks to this Fitbit Versa 4 offer, courtesy of Amazon

Fitbit Versa 4 deal at Amazon
(Image credit: Fitbit)

THIS DEAL IS NOW GONE. Check out these pre-Black Friday Fitbit deals instead.

It's not like we didn't expect this to happen, but it's still nice to see: the Fitbit Versa 4, one of the best Fitbits on the market, is already cheaper at Amazon, merely weeks after it was launched. The fourth iteration of Fitbit's fitness-forward smartwatch, the Versa 4, comes fully equipped with the latest sensors and features to get you
and keep you fit.

Buy the Fitbit Versa 4 at Amazon, was £199.99, now £179, save £20.99 (10%) (opens in new tab)

Better still, it's not one of those 'Prime deals', so you won't need an account to get this offer! Need some more encouragement? There is also a cashback offer on this watch: claim £25 cashback when you buy the watch before 15/10/22 (T&Cs apply). Please note: the offer is only available if you buy the Waterfall Blue/Platinum colourway; the rest of the options still sell at full price.

Fitbit Versa 4: £199.99 (opens in new tab)

Fitbit Versa 4: £199.99 £179 at Amazon UK (opens in new tab)
Save £20.99 - Boasting 6+ days of battery life, the Versa 4 is the latest iteration of Fitbit's best fitness smartwatch. The Versa 4 can track runs/walks/cycles automatically and even has a built-in GPS. Plus, it comes with a 6-month Premium subscription – for free!

Should you get a Fitbit Versa 4?

It might feel like it's still ages away, but January is, in fact, just around the corner. And we all know what happens in January: you will want to get fit after indulging yourself a bit too much in food and drinks over Christmas. Getting a fitness tracker can help you track your fitness efforts more easily; plus, investing in a Fitbit is an excellent motivator to start working out.

And there aren't many better smartwatches than the Fitbit Versa 4 for everyday fitness tracking. It has a built-in GPS, so you can go out for a run or a walk without taking your phone. It also measures Active Zone Minutes, which means the watch counts any activity that raises your heart rate over a certain level as exercise, helping you achieve the WHO-recommended 150 minutes of physical activity a week. 

The Versa 4 provides a Daily Readiness Score, which estimates how ready your body is for exercising based on sleep, exercise load and other factors. Speaking of sleeping: the Versa 4, much like other Fitbits such as the Fitbit Charge 5 and the Fitbit Sense 2, is an excellent sleep tracker; yet another reason why you need one! (Make sure you also bookmark T3's best Fitbit deals page before Black Friday.)

Matt Kollat
Fitness Editor

Matt is T3's Fitness Editor and covers everything from smart fitness tech to running and workout shoes, home gym equipment, exercise how-tos, nutrition, cycling, and more. His byline appears in several publications, including Techradar (opens in new tab) and Fit&Well (opens in new tab), and he collaborated with other fitness content creators such as Garage Gym Reviews (opens in new tab).