Best Amazon Prime Day deals: £200 off a KitchenAid stand mixer – you know, the one from Bake Off

Why would anyone buy a stand mixer on any other day of the year?

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Amazon Prime Day 2018 is underway  today, Monday July 16. One of the annual rituals of Amazon Prime Day is you can get one of KitchenAid's classic, 'as-seen-on-bake-off' stand mixers with a huge discount, and 2018 is no different – there's £200 off this KItchenAid stand mixer with pouring shield, making it a mere £349.

The first 25 Prime Day deals have been revealed, and they looked pretty impressive. This wasn't among them, though, so it's not like Amazon has leaked everything before the start of Prime Day festivities. This suggests rich deal pickings to come, as we all lick the spoon of savings, from the mixing bowl of retail.

KitchenAid stand mixer deal

This KitchenAid stand mixer is now dripping with tasty savings

You do slightly have to wonder why anyone would even buy a stand mixer at any other time of year than Amazon Prime Day (or Black Friday). Quite often, the models on sale – KitchenAid makes dozens of colour and size variants – are a bit weird, like a mini one in bright green or a commercial sized model in polished walnut.

This year, however, Amazon has this classic size/shape KitchenAid stand mixer in fairly classic and certainly easy-on-the-eye silver. This finish is easy to keep clean and as its neither too matt nor too glossy, it shouldn't act as a fingerprint magnet.

KitchenAid Stand Mixer with Pouring Shield, Silver | Was £549 | Now £349 | £200 and 36% off

One of the most iconic kitchen gadgets there is, and veteran of both versions of GBBO, this stand mixer is simplicity itself to use, with just a single slider smoothly accelerating it from a gentle knead to a frenzied meringue pounding. The classic whisk, dough hook and balloon attachments come as standard, plus a handy splash guard. Many, many attachments can be bought and added to it, for everything from pasta rolling to spiralising. Not so much a gadget as a way of life, then…View Deal

KitchenAid mixers at other retailers (please note, pricing will often vary by colour)…

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For even more Prime Day deals on Amazon's products be sure to check out our curated deals selection below.