Apple’s laptop domination could be about to change – following major Intel reveal

More than any year before it, 2024 is shaping up to be a renaissance period for the best laptops – maybe you prefer to call them notebooks – as a broader range of companies reveal new chipsets with efficiency and artificial intelligence (AI) at their forefront. It's not only Apple's M-series catching all the attention. 

Of those, Intel has just revealed a major new announcement that could see the chip-maker delivering Apple MacBook-rivalling Windows laptops when it comes to battery life. It's also the company's response to Qualcomm's Elite X platform imminently going on sale – with hardware expected from the middle of this month.

That's because Intel's latest chipset – codenamed Lunar Lake, which will appear in late 2024 as the power-efficient version of Intel Core Ultra chip options – uses around 40% less power than its current-gen (Meteor Lake) chips. But it's still just as capable (or even more so) when it needs to be. 

I attended the Intel Tech Tour, which happened ahead of Computex 2024 kicking off proper in Taipei, and the chip-maker gave its attendees a very – and I mean very – thorough deep-dive into the makeup of Lunar Lake chips. It was a thoroughly educational showcase to help understand exactly what's going on behind the scenes of some of 2024's future best lightweight laptops.

How is that 40% power reduction achieved? Intel's chip architecture divides four performance ('P') and four efficiency ('E') cores, while integrating RAM onto the chip itself – 16GB minimum to leverage the artificial intelligence (AI) potential, Intel tells me – to further save power. The E cores will be the go-to in many cases, with the P cores able to be switched off dynamically for power savings. 

All of which means greater longevity potential. There aren't Lunar Lake chips out just yet – although I did see Acer's Swift AI laptop in operation at a Computex pre-show reveal – but Intel did show me some real-world comparisons during a YouTube playback session, showing massive power savings. I like the potential of where this is going.

Artificial intelligence is becoming a major new aspect of chipset design, too, with Lunar Lake incorporating a neural processing unit (NPU) that's up to four times more powerful than before. Add new integrated Intel Xe2 graphics, with an up to 50% generation-on-generation boost for GPU, and Lunar Lake looks to be a strong contender. 

It's not only Intel pursuing AI success, of course, with Microsoft's Copilot+ PCs also making a splash announcement in recent weeks. But Copilot+'s AI system has to be powered by something – after all, Microsoft doesn't make its own silicon – and that's where Intel is looking to take the lead against its AMD and new Qualcomm competition. 

All of which sounds very exciting for me and you: the consumers. And while you might not care too much about the ins and outs of how your laptop is doing what it's doing, you will care about the gains. And if Lunar Lake means battery life in future Windows laptops then Apple's current grip on the best battery-life laptops may be about to change...