The Apple Store famously doesn't do discounts. But that doesn't mean that you can't save money buying Apple goods. With the current Black Friday shopping event, it will give you an Apple Gift Card worth up to $200 / £160 when you buy one of the eligible products.
While that gift card can't be used against this purchase, it can be used against the next one, meaning you could pick up a pair of AirPods or an Apple Watch for pocket change.
It's not a discount, but if you were planning to buy more than one item from Apple this holiday season, it is a significant saving overall. So let's look at which models it applies to and exactly how much you get.
Eligible products and gift card amounts
- iPhone 14: $75 / £60 Gift Card
- iPhone 13: $50 / $40 Gift Card
- iPhone SE: $25 / £20 Gift Card
- iPad Pro: $100 / £80 Gift Card
- iPad Air: $75 / £60 Gift Card
- iPad mini / iPad: $50 / £40 Gift Card
- MacBook Air M2 15-inch: $200 / £160 Gift Card
- MacBook Air M2 13-inch: $175 / £140 Gift Card
- MacBook Air M1 13-inch: $150 / £120 Gift Card
- Mac mini: $100 / £80 Gift Card
- Apple Watch Series 9 / SE: $50 / £40 Gift Card
- AirPods 2nd/3rd gen: $25 / £20 Gift Card
- AirPods Pro 2nd gen: $50 / £40 Gift Card
- Apple and Beats accessories: $25 / £20 to $50 / £40 Gift Card
The big gift card amounts come from the MacBook Air models, though the AirPods and Beats headphones give you the biggest return as a percentage of the total price. The promotion runs through till 27th November 2023 (Cyber Monday), so you need to be quick.