Amazon Prime Video could lose Premier League TV streaming rights to a surprising rival service

Amazon not expected to enter a bidding war for Premier League broadcast rights renewal

Erling Haaland at Manchester City
(Image credit: Mike Morese/MI News/NurPhoto via Getty Images)

For the last few years, including during the pandemic, Amazon Prime Video has streamed live Premier League football. It purchased one of the live broadcast packages during the last time the Premier League auctioned the rights in 2018.

However, that deal is soon to come to an end and another streaming service is tipped to pick up some of the matches. Amazon itself may even withdraw from the process as it is reported to not want to enter a bidding war.

It is claimed by The Times (via The Sun) that DAZN could be a major bidder for at least one of the five TV packages soon to be auctioned by the league. It is said to be particularly keen on the 12.30pm Saturday time slot, currently held by TNT Sports (formerly BT Sport).

However, if Amazon does pull out this time, it could well end up with those matches too. Prime Video usually shows two rounds of matches with 10 live games traditionally shown in October, the other 10 shown on Boxing Day (26 December).

The Times also suggests that DAZN may not be the only streamer keen on snagging Premier League football – it reports that Google could be an additional bidder to screen matches on its YouTube service.

Sky and TNT Sports are fully expected to bid too, although the amount raised is not expected to eclipse the £1.71 billion spent on domestic rights last time.

Nor is Apple expected to enter the fray, even though its exclusive MLS coverage has been successful.

It's positive though that the Premier League has listened to many fans and has decided to increase the number of live games up for tender (from 2026/27 season on) from 200 to 270. However, there's also a scenario whereby the five packages on offer could be acquired by five separate broadcasters and services.

That would mean you'd have to subscribe to five different outlets to see them all. It's bad enough we already have three – Sky Sports, TNT Sports, and Amazon Prime Video.

Let's just hope the Premier League sees sense and keeps the service hopping to a minimum.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.