Amazon Prime Day 2 confirmed, here's when the Prime Big Deal Days bargains begin

Amazon Prime Big Deal Days will take place over 48 hours in October, expect huge discounts

Amazon parcel delivered to customer
(Image credit: Amazon)

Amazon has confirmed that Prime Day 2 – this time officially called "Prime Big Deal Days" – will take place on 10-11 October 2023.

It will start at a 00:01 on 10 October and run through until the end of play, 23:59, the following day. You will be able to find all the biggest deals on the main Amazon Prime Big Deal Day hubs in the UK and in the US.

In fact, the sales will take place across 19 countries in total, with the UK and Stateside events also repeated in Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, and Sweden.

That means, like with Amazon Prime Day 2023 in the summer, bargains are likely to run into the thousands. It'll also be a way for Amazon to get ahead of the game prior to Black Friday.

Unlike Black Friday though, you will need to be an Amazon Prime member to take advantage of the Prime Big Deal Days sales. However, all new subscribers get a month's free trial first, you can sign up soon before the deals start and cancel afterwards.

Of course, you might not want to consider all the additional benefits Prime membership offers - such as free same or next-day delivery, Prime Gaming, Amazon Music Prime and much more. If you do stick around, it'll cost you £8.99 / $14.99 / €8.99 per month or £95 / $139 / €89.90 per year, which is reasonable considering it also includes Prime Video streaming.

Amazon Prime Day 2: the sales and the products

As for the sales themselves, like Prime Day itself, we expect the new sales period to be a great time to grab an Amazon device, such as a Fire TV Stick, or Echo speaker. You should also find some amazing TV deals.

Amazon has also already revealed that there will be great deals on Samsung phones, Sony gear, Western Digital storage, Xiaomi devices, and much more.

This summer, LG OLED TVs were available with massive discounts. There was also a great deal on a Philips Ambilight set, so we could see some big price drops on smart TVs.

And, there are plenty of Lightning Deals to be had too - short-term offers that tend to give you major discounts on products from all manner of categories, including whisky, mattresses, video games, Blu-rays, vinyl records, clothes, and much more. They tend to sell out fast and are time limited, so you'll need to be quick off the mark.

To help you spot the best amongst the 100s of products on offer, T3 will be here to guide you to unmissable bargains. Just check out our in-depth guide on Amazon Prime Day 2 to find out more and join us during the days themselves to keep up to date. It could save you a bundle.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.