Amazon Fire TV and Echo Show get free upgrade that solves the lack of Chromecast

Amazon adds Matter Casting to its devices

Amazon Fire TV Stick 4K Max (2023)
(Image credit: Amazon)

Amazon has finally added the ability to cast content to its smart devices.

However, it hasn't embraced Apple AirPlay video casting, nor Google's Chromecast functionality, it has instead turned to Matter Casting. This enables supporting streaming services and apps on iPhone and Android to cast video directly to an Echo Show smart display, with Fire TV Sticks and televisions to get support soon.

In many ways, this works just as well as Apple and Google's similar systems, and as Matter is designed to be a centralised technology that thousands of products will support, it's only a matter of time (yeah, we know) before it's widely adopted by all streaming apps.

Prime Video is naturally one of the first to employ it. You just need to start to watch a show or movie on your phone and hit the casting icon. It should then find any available Echo Show device that works with the system.

The same technology will roll out to Fire TV devices "in the coming months".

Amazon is a founding member of the Matter Standard, along with Google and Apple, so we can expect to see more cross-compatibility with devices in future. Matter is a technology standard designed to simplify the use of smart home devices, with many different manufacturers pledging to make their products work with one another.

Also announced during CES 2024 was a new partnership between Amazon and Panasonic to bring the Fire TV user experience to Panasonic's 2024 smart TVs.

This is a major step for both brands, with the platform being markedly better than the homegrown operating system the TVs have used in the past, In addition, Amazon's service will now find its way onto premium, pro-level OLED TVs, such as the Panasonic X95A.

You'll be able to use the entire Fire TV platform on the set without needing to plug in a separate Amazon device. That will include access to all the best streaming services too – not just Amazon's.

Rik Henderson
News Editor

Rik is T3’s news editor, which means he looks after the news team and the up-to-the-minute coverage of all the hottest gadgets and products you’ll definitely want to read about. And, with more than 35 years of experience in tech and entertainment journalism, including editing and writing for numerous websites, magazines, and newspapers, he’s always got an eye on the next big thing.

Rik also has extensive knowledge of AV, TV streaming and smart home kit, plus just about everything to do with games since the late 80s. Prior to T3, he spent 13 years at Pocket-lint heading up its news team, and was a TV producer and presenter on such shows as Channel 4's GamesMaster, plus Sky's Games World, Game Over, and Virtual World of Sport.