Aldi shocks everyone by launching new LED face sculptor and hairbrush – but I’m not convinced

Aldi has just added two new LED beauty gadgets to its stores, a.k.a the last thing I ever thought I’d see Aldi sell. Featuring a face sculptor and hairbrush, the LED collection uses red light therapy and vibrations to enhance your skincare and haircare – but I’m not convinced you should buy them.

Aldi has gone beyond just selling groceries and toiletries. Over the past couple of years, the global supermarket chain has become known for its middle aisle which has become packed full of kitchen appliances, garden furniture and even barbecues.

But this latest launch has surprised me more than all the others, as Aldi has just introduced an LED Face Sculptor and LED Hairbrush to its stores. This isn’t the first time Aldi has branched out in LED skincare, as it has previously launched an LED face mask and LED wand which are also returning to Aldi stores this weekend.

Among the new launches is the LED Face Sculptor which uses red light therapy and vibrations to tone and lift your skin. It looks similar to the Shark FacialPro Glow which glides across the face to cleanse, hydrate and depuff the skin.

I imagine the Aldi LED Face Sculptor offers a similar action but in a much simpler way. Where the Shark FacialPro Glow comes with multiple attachments for different treatments, the LED Face Sculptor is just a single device. Price is also a major difference as the Shark FacialPro Glow is £300 whereas the LED Face Sculptor is £12.99.

The other new launch from Aldi is the LED Hairbrush which is also priced at £12.99. Like the LED Face Sculptor, the hairbrush uses red LED lights and gentle vibrations to stimulate the scalp to encourage hair growth and healthier locks. This might sound odd to some, but red light has been found to be beneficial for hair and to enhance the scalp’s blood flow.

These two launches join Aldi’s LED Face Mask which has seven light settings to reduce fine lines and redness, and the LED Wand which precisely tackles these problems in tool form. Both cost £12.99, making Aldi’s entire LED beauty collection the same cheap price.

Now, I love Aldi and I love a good bargain, but if you were to ask me if you should buy these LED gadgets, my answer would be no. LED skin care is expensive for a reason, and skin isn’t something to mess around with, especially not for the low price of £12.99.

Don’t get me wrong, there’s nothing wrong with buying cheap gadgets. In fact, I use the Silk’n LED Face Mask 100 as part of my weekly skincare routine, and it’s the most budget-friendly LED face mask you can buy (albeit it’s still £150). But an LED mask or sculptor that’s only £12.99? This raises some concerns for me.

When buying an LED skincare product, it’s important to look for ones that are FDA-approved, meaning it has passed rigorous testing for safety and efficiency. I can’t see that written anywhere on the LED range from Aldi and as these products come into contact with skin and hair, I’m not sure I’d completely trust them.

But if you still want to try them for yourself, the LED beauty line-up is available in select Aldi stores from 26th July.