iPhone users in the USA are miffed about sideloading – but they shouldn't be

Apple are working with the EU to offer the feature, but it may not extend to other territories

iPhone 14 Plus review
(Image credit: Future)

The recent WWDC 2023 event brought a whole host of new software and hardware to market. As one of the most widespread operating systems, iOS 17 was particularly noteworthy.

We saw a host of new features for the system. That should make it more intuitive than ever to use your iPhone. But there was one very notable omission from the launch event.

We also know Apple aren't too keen on the idea. Depending on your level of cynicism, that's either because Apple wants to protect the safety of its users with regulated apps, or because they'll miss out on a pretty tidy 30% commission.

When asked about sideloading, Federighi replied, "We want to make sure that whatever we do, we're doing the right thing for our customers. We're working with the EU safe compliance and what that will look like."

There was no mention of the functionality for users in other territories. It's fair to assume, though, that Apple wont give up their security and profitability unless they absolutely have to.

Sure, it can be frustrating to miss out on functionality which is available in other locations, but this is a state-mandated feature. It's far from a central facet of the way the device operates, either.

I like to think of it a bit like going for a drink. The Apple App Store is like a really swish private members club. You can rest assured, knowing that this place is much more stringent about what they serve you. And yes, you might find the same drinks in other bars – it might even cost less there. You could probably buy some online, too. But you risk having less stringent safety measures in place.

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Sam Cross
Senior Staff Writer

Sam is an award-winning journalist with over six years of experience across print and digital media. As T3’s Senior Staff Writer, Sam covers everything from new phones and EVs to luxury watches and fragrances. Working across a range of different social media platforms alongside his written work, Sam is a familiar face for fans of T3. When he’s not reviewing snazzy products or hunting for stellar deals, Sam enjoys football, analog photography and writing music.