Best Fitbit deals for Christmas 2018: get a cheap Fitbit step counter or smartwatch

Amazon currently out in front if you want to count steps, sleep, calories but preserve your money, when shopping for a Fitbit deal

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Fitbit makes fitness trackers, and has been doing so since before activity and fitness tracking was even a thing. You can get much cheaper trackers, but Fitbit has a deserved reputation for the quality of what it sells, in terms of build and app support. As such its products are priced quite high, but you can get deals on them via Fitbit's own website and elsewhere. 

Fitbit started with basic pedometers that clipped onto bra straps or waist bands, it's now also producing sophisticated devices that track everything from runs (via GPS) to workouts (via heart-rate monitors) to even menstruation (via user diary entries rather than anything invasive).  

Our top recommendation, almost regardless of discount, is the Versa, which is quiter affordable even when not on sale, and happens to be the best Fitbit to date. The Charge 3 is great, but there are few discounts to be had on that so far due to its newness.

The best live Fitbit deals (both these end at midnight)

Fitbit Versa | £139 | Was £199.99 | Save £60.99 (30%)
The Versa is an attractive smartwatch whose compact size and softened make it particularly suitable for women and smaller gents. It's thoroughly unisex, so long as you have slender wrists rather than massive forearms.

Fitbit's usual step-counting and sleep-tracking features are there in there glory, with results shown on a wonderfully user-friendly and clear app. There's also tracking of runs, rides, swims (yes, it's waterproof)and all your workout activities.

The heart-rate monitoring is great for keeping track of your resting and daily heart rate. It also does a job when your pulse is elevated during strenuous exercise – over time you can get some solid insights into your overall fitness level, over and above more basic info like how many steps and hours of sleep you average per day/night. 

There's no built-in GPS, but Versa can use your phone's GPS to accurately track the length and speed of your outdoor runs, hikes and bike rides. Smartwatch functionality includes a handful of apps and message/diary notifications from your phone. The 5-day battery life is impressive.View Deal

Fitbit Ionic | £199 | Was £279.99 | Save £80.99
The Ionic is less attractive than the Versa, at least to our eyes, but it has a certain workmanlike, techy charm and is very comfortable to wear. It also has a bigger screen and more features than the Versa.

Key among these, if you're a runner, is built-in GPS and the ability to download Spotify playlists direct to the watch, so you can workout free of your smartphone.

As with the Versa, there's notifications. There's also Fitbit Pay but not many banks currently support this (Santander plus a handful of 'challenger banks'), so check if yours does before buying this, if wrist-based contactless payments are a key feature for you. There's also video workout guides although we rather question the practicality of working out whilst following a live video tutorial, on your wrist.

In terms of fitness functionality this is otherwise identical to the Versa. The battery life is again highly impressive, easily lasting 4-5 days even if you're using GPS. A sub-200-quid price is very tempting for this device.View Deal

Why buy a Fitbit? And which Fitbit is best?

These days, even the best Fitbits face strong competition from Apple Watch series 4, as well as the likes of Xiaomi, Garmin and to a lesser extent, Polar and all those weirdly similar-looking, 30 quid fitness trackers with Chinese names that you find on Amazon. On Black Friday, as at Christmas, dreams can come true. And those dreams may indeed include cheap Fitbits.

Despite doubts over the accuracy of its step counting and calorie calculations, what keeps Fitbit popular is its well established social network and slick app, as well as an ongoing stream of new devices that offer the Fitbit experience in a variety of shapes, sizes and prices. As we have noted on multiple occasions before, 100% accuracy is not the most essential thing in a fitness tracker. 

The real keys to success are wearability, a good, motivational app, a wide range of features and, if the stats aren't necessarily bang-on accurate, they are at least consistent in the way that they are inaccurate. That way, you can tell if you are improving, maintaining or – heaven forbid – deteriorating in terms of activity and fitness. Fitbits deliver all that in spades.

Fitbit has also always been good at maintaining support for older models. The clip-on and extremely basic Fitbit Zip is still on sale, remarkably, alongside the feature-packed likes of the Fitbit Versa, Ionic and Charge 3.

Whether you just want to count steps or get advanced training insights, GPS tracking of runs and cycles and information on your heart's health, there's a Fitbit for you. We'll tell you which to buy and what today's best price is on each. When deals arrive, at Amazon and elsewhere, you should be ready to pounce.

Our pick of the best Fitbits available to buy today

Fitbit Versa: best Fitbit overall


1. Fitbit Versa

Easily the best Fitbit to date, so long as your wrist isn't too Popeye

Reasons to buy
+A wearable you'll want to wear+The full range of Fitbit features
Reasons to avoid
-Although GPS is via your smartphone only

If we were to describe one Fitbit as the best Fitbit, we'd pick the Versa, so long as it's for a guy with fairly slender wrists, or a woman (with slender wrists). 

Other than lacking the Ionic's video personal trainer (which isn't very good) and built-in GPS – although you can link it to your phone and use the GPS therein, which should be more than adequate for most users – Versa has the full gamut of Fitbit features. There's heart-rate tracking, the option to access an overall fitness score, basic step and distance tracking and access to Fitbit's motivational social network. 

It's also waterproof, which is good news for swimmers. Although there's no tracking of your swims, so it's not that good news for swimmer.

You also get basic smartphone features – notifications and contactless card payments – but with much better battery life than most smartphones. Even if you make full use of the fitness tracking features and heart-rate monitor, you will get 5 days life out of the Versa quite comfortably.

On the down side, the Fitbit Pay system is barely supported in the UK. If you're with Santander, which we have at least heard of, Danske Bank, Starling Bank or 'boon. by Wirecard' whatever the hell that is, you're sorted. Otherwise, we would not recommend cutting up your card just yet.

That aside, Versa is an excellent product. Perhaps most importantly, it looks good. That's more than can be said for the Ionic, Blaze and Surge, which were Fitbit's previous stabs at larger, smartwatch-type wearables.

Fitbit Charge 3: Best Fitbit band

2. Fitbit Charge 3

Nearly all the features of the Versa, in a more traditional fitness band form factor

Reasons to buy
+Compact, well made and not unattractive
Reasons to avoid
-Again, no built-in GPS-Dodgy, capacitive button

• Fitbit Charge 3 review 

Essentially, the same as the Versa, but in a more 'traditional' 'fitness band' 'form factor'. The Charge 3 is the perfect choice if you want heart-rate monitoring, GPS tracking of runs via your phone (the GPS is not built in, it piggy-backs on your phone's navigational abilities) and access to Fitbit's app.

You get notifications and – in the limited edition version only – Fitbit Pay, but there's less emphasis on smartphone features here. Which is fine by us, since the Fitbit app store is about as well stocked as a Soviet Union supermarket.

Fitbit Ionic: best Fitbit running watch

3. Fitbit Ionic

The Fitbit for runners and riders

Reasons to buy
+The most powerful Fitbit in terms of fitness features+Handy notifications
Reasons to avoid
-Half baked app selection-On-wrist video coaching not a great idea

The Ionic is, again, like the Versa, but with two major differences. First is that GPS is built in, so your phone is not required when running, cycling, hiking, etc. 

The other is that it looks fairly horrible.

Fitbit Ionic adds a lot of running watch functionality, far more successfully than the old Fitbit Blaze and Surge. Runs are auto-detected, and tracked via GPS, and there's also heart rate tracking that works relatively well during high intensity workouts.

If you want a running watch, we'd recommend a Garmin over it, and if you want a smartwatch with running/cycling/gym-friendliness, we'd suggest an Apple Watch Series 4.

If, however, you are a runner, walker or rider, require something more watch-like in appearance and simply must have a Fitbit, then this is the one to go for. That seems like a fairly narrow niche to us, but it's still an excellent product in most ways other than aesthetic ones.

4. Fitbit Alta HR

Best pure fitness band from Fitbit

Reasons to buy
+Discreet design+Week-long battery life
Reasons to avoid
-Tap-sensitive screen isn't sensitive enough

The Fitbit Alta HR is essentially a slimmed-down Fitbit Charge. It's probably aimed more at the ladies, and while heart rate monitoring is built in, there's no way we'd use it to track pulse activity during intense exercise. 

Call, text, and calendar notifications are built in, but there's no access at all to GPS, not even via your phone. All the usual key Fitbit selling points are in place, with access to the app and social stuff, simple operation and week-long battery life.

5. Fitbit Charge 2

Packed full of options, this is our favourite of the Fitbit old guard

Reasons to buy
+Big screen+Multi-sport tracking
Reasons to avoid
-No GPS-Surpassed by Charge 3

Despite not having HR in its name, the Charge 2 does do pulse tracking.  As well as tracking your resting and active heart rate, the Charge 2 will attempt to give you a score for your overall fitness, by calculating your VO2 Max. 

The Fitbit Charge 2 is clearly not as good as the Charge 3, but if the price is right, it might be worth purchasing. 

6. Fitbit Blaze

Fitbit's first stab at a smartwatch was… not awesome

Reasons to buy
+Good value
Reasons to avoid
-Display is unresponsive at times-Isn't as robust as most smartwatches

The Fitbit Blaze is a 'smart fitness watch', a sort of hybrid between a fitness tracker and a smartwatch. What do you get over Fitbit's previous models? A colour touchscreen for a start. This enables the watch to perform more advanced functions, such as true smartwatch notifications, and music control. This model is splashproof, but not waterproof.

This was definitely the most versatile Fitbit that you could purchase at launch but it's less ugly than its successor, Ionic. It might be worth buying if you can find it cheap – around Black Friday, for instance.

7. Fitbit Flex 2

Best cheap Fitbit step counter

Reasons to buy
+Comfy and lightweight+Cheap entry to Fitbit's excellent app
Reasons to avoid
-Slow to charge-No screen

The Fitbit Flex 2 is the most bog-standard of all Fitbits, other than the ancient Zip, which actually clips to your bra strap, waist band or school PE vest. It'll track your steps all day, with the lights coming on to herald your progress. It's also fully waterproof, which was a rarity for Fitbits when it first appeared.

Other than that, it doesn't do a whole heck of a lot, but you can access all the goodness of the Fitbit app with it, and take on friends in 'step challenges'.

Obviously, when we say, 'all the goodness of the Fitbit app', we mean 'all the goodness of the Fitbit app that doesn't involve GPS, pulse tracking, or anything more complicated than the step counter built into your phone'.

8. Fitbit Surge

Fitbit's first running watch, as used by Barack Obama

Reasons to buy
+Proficient running watch with the usual Fitbit trappings+As used by Barack Obama
Reasons to avoid
-Quite large on the wrist-And quite hideous too

The Fitbit Surge is Fitbit's most serious fitness offering, packing in a long 7-day battery inside, along with a GPS sensor that can track your run or walk for up to 10 consecutive hours. Long before the Blaze, Ionic and Versa, the Surge was Fitbit's first stab at something more adventurous than a step counter.

Positioned at the time as a 'fitness super watch', it's still available now. But we wouldn't recommend it.

9. Fitbit Alta

A slightly less basic, but more expensive fitness band than Flex

Reasons to buy
+Striking design+Week-long battery life
Reasons to avoid
-Tap-sensitive screen isn't sensitive enough-Not a tremendous value

The Fitbit Alta is one of the more attractive fitness trackers that Fitbit makes, and certainly the most discrete, so long as you don't buy the gold one. It is also rather basic but if all you want is step counting and sleep tracking, hooked into Fitbit's market-leading app and community, then it's all you need.

That said, we'd recommend the Alta HR if you want a narrow band with a screen, and the Flex if all you want is step counting.