Windows Mobile "missed a generation" says Ballmer

Windows Phone 7 set to save struggling Microsoft Mobile

Microsoft resurgent after 'missing a generation'

Steve Ballmer, CEO of the computer behemoth that is Microsoft has admitted that the Redmond based company has failed to make its mark on the mobile market saying that Windows Mobile missed an entire generation of mobile users.

However, speaking to more than 14,000 partners at Microsoft’s World Partner Conference, Ballmer has promised that things will soon turn around for Microsoft’s mobile arm. He stated: “On the phone side we missed a generation with Windows Mobile. We really did miss almost a release cycle, but Windows Phone 7 which we had a chance to debut at the Mobile World Congress earlier this year has received really quite remarkable reviews."

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With the first Windows Phone 7 handsets tipped for launch later this October in the opening weeks of the fourth quarter, Microsoft will be looking to close the gap on mobile competitors that have pushed the Windows OS makers to the fringes of the smartphone market.

Recent figures released in the US show that in the four months leading up to May this year, Google’s Android mobile OS rose 4 per cent to come within just 0.2 per cent of Microsoft as the third most used handset operating system in the States. With Microsoft dropping almost 2 per cent of its already dwindling market share in the same four month period, it is expected that Google will quickly replace Microsoft in third before Windows Phone 7 attempts to salvage some pride for Microsoft.