Apple's crown as the King of the smartphone market has taken a severe dent as new research revealed Samsung shipped 10 million handsets more than the Cupertino firm during Q3
Samsung has overtaken fierce rival Apple to become the world’s leading supplier of smartphones shipping over 10 million devices more than the Cupertino based company during the third financial quarter of 2011.
New figures compiled by research firm Strategy Analytics have revealed that Samsung shipped 27.8 million smartphones in the three month period leading up to October eclipsing the 17.1 million shipped by Apple.
Samsung’s hefty smartphone supplies give the South Korean firm and manufacturer of the Samsung Galaxy S II a 23.8 per cent share of the smartphone market compared to Apple’s 14.4 per cent hold. Nokia controls the third largest portion of the global smartphone scene shipping 16.8 million handsets for a 14.4 per cent share.
"Samsung's rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution," said Alex Spektor from Strategy Analytics.
"Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem."
Following the Apple iPhone 4S release earlier this month it is expected that Apple’s shipping figures and market share will once again rise during the final quarter of 2011 with 4 million iPhone 4S handsets sold during the device’s opening weekend on sale.
What is your favourite smartphone on the market right now the Samsung Galaxy S II or the Apple iPhone 4S? Let us know via the comments box below.