Apple has become the world’s largest smartphone seller surpassing the likes of Samsung and Nokia to take the coveted crown, figures compiled by market analyst IDC have revealed.
Announcing the smartphone market grew by 65.4 per cent during the second quarter of 2011 the IDC report has also suggested Apple became the world’s leading smartphone supplier in the three month period up to June of this year.
"The smartphone market crowned a new leader in 2Q11, and its name is Apple," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends team. Apple is reported to have shipped 20.3 million smartphone handsets in Q2 of 2011 ahead of Samsung’s 17.3 million devices and the 16.7 million units shipped by Nokia.
"Ever since the first iPhone launched in 2007, Apple has made market-setting strides in hardware, software, and channel development to grab mindshare and market share," Llamas added. "Demand has been so strong that even models that have been out for one or two years are still being sought out. With an expected refresh later this year, volumes are set to reach higher levels."
Apple’s share of the smartphone market looks set to be bolstered during Q3 with the expected iPhone 5 release date to see the Cupertino-based company challenge the Samsung Galaxy S II in the dual-core smartphone stakes.